Web Production Specialist

As a Web Production Specialist, you'll transform strategic briefs and approved copy into visually compelling web pages. You'll select or enhance imagery that builds trust, create layouts that guide visitors naturally toward conversion, and ensure every design element reinforces our clients' professional credibility.

🚀 The Impact You'll Have

• Design implementation: Build and style service pages, city landing pages, and web content using provided copy and strategic direction

• Visual content curation: Select the best client photos, enhance them using AI tools (Gemini, etc.), or source imagery that doesn't scream "stock photo"

• Layout optimization: Apply design thinking to create visual hierarchy that guides visitors toward CTAs naturally

• Copy refinement for UI: Make minor copy adjustments to enhance visual flow—tightening headlines, breaking up text blocks, adjusting character count for optimal layout

• Conversion-focused design: Implement clear CTAs, scannable content structure, trust signals, whitespace, and mobile-responsive layouts

• Brand execution: Maintain visual consistency while adapting design style to each client's industry and personality

• Design QA: Conduct thorough visual QA before handoff, ensuring pages feel polished, professional, and purposeful

• Collaborate: Work with Onboarding Specialists to interpret strategic recommendations and translate them into compelling visual experiences

You'll be the craftsperson who transforms functional pages into genuinely effective ones—building sites that don't just rank but actually win business through superior design execution.

✅ What We Really Need From You

Core Requirements

• 1-2 years experience in web design or digital marketing with a portfolio showing real aesthetic judgment

• Visual design sensibility: You know what makes a page feel trustworthy vs. cheap, professional vs. template-y

• WordPress mastery: High-level familiarity with WordPress as a Content Management System, including:

  • Hands-on expertise with Gutenberg block editor and page builders (Elementor, WP Bakery, etc.)

  • Working knowledge of Advanced Custom Fields (ACF) for creating and managing custom content structures

  • Ability to work confidently within theme parameters and constraints

• Image editing expertise: Professional-level experience with image editing and file formatting, including:

  • Strong understanding of file types, formats, and optimization for web

  • Proficiency with AI enhancement tools (Canva, Photoshop, Gemini, etc.)

  • This is not a "nice to have"—you should understand this before coming onboard

• Copy and typography awareness: Understanding of how typography, character count, and text layout affect visual hierarchy and user experience—with ability to make minor copy adjustments to enhance the UI

• Conversion-focused design knowledge: How whitespace, color, typography, and imagery affect user behavior

• Basic SEO understanding: Title tags, headers, meta descriptions so your design choices don't break technical requirements

• Critical eye for quality: You spot misaligned elements, poor photo choices, and visual inconsistencies others miss

• Ability to work within structured timelines while maintaining design standards

➕ What Would Be Big Pluses

• Basic HTML/CSS knowledge for understanding how design choices translate to web structure and identifying when issues need to be escalated

• Formal training in graphic design, UX/UI design, or visual communication
• Experience with A/B testing or conversion optimization principles
• Photography or videography skills
• Prior work in agencies where you juggled design quality with client volume
• Familiarity with accessibility standards and responsive design principles