VP of Product & Solution Marketing

The Role

Ping is entering its next phase of growth at large enterprise revenue scale. We are seeking a visionary VP of Product & Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact. This is a market-defining role where you will act as the strategic headlights of the industry, staying ahead of dynamic shifts. You will partner closely with the CEO, Product, and Sales to identify high-leverage opportunities and ensure Ping leads in Identity, particularly as AI reshapes the landscape.

What You Will Own

1. Market & Category Vision (Discover / Define)

• Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
• Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
• Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
• Define buyer personas, journeys, and category narratives that influence market perception
• Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
• Establish Ping as the thought leader in next-generation identity and security markets

2. Positioning & Messaging Architecture (Align / Build)

• Work with our CEO and executive team to set the vision and market direction
• Define company-wide positioning and differentiated value propositions
• Develop messaging frameworks that scale across products, solutions, and industries
• Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
• Lead naming, branding alignment, and solution packaging strategy
• Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
• Define buyer personas and journey maps to influence market perception

3. GTM Strategy & Launch Excellence (Build / Launch)

• Help the organization prioritize strategically for impact
• Own go-to-market strategy and planning for major product and solution launches
• Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
• Ensure sales readiness, enablement, and knowledge transfer are world-class
• Establish launch dashboards and post-launch analytics rigor to measure success
• Drive partner GTM alignment and solution marketing for ecosystem growth
• Grow and develop the team for next gen Product and Solution Marketing at scaled growth

4. Revenue Acceleration & Lifecycle Impact (Grow / Sunset)

• Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
• Lead win/loss analysis and product growth diagnostics
• Optimize solution packaging and positioning based on pipeline and performance signals
• Develop lifecycle and sunset communication strategies that protect brand equity
• Act as strategic driver for the business — continuously informing prioritization decisions
• Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM

What We’re Looking For

Profile

• 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology.
• Experience operating at $1B+ scale is preferred
• Demonstrated ability to define or redefine a category narrative
• Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
• Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
• Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
• Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation