VP Growth & Market Development

Sycurio is entering a new phase of growth. Historically, our success has been built around voice and contact-centre payment solutions. Today, we are evolving into a broader payments platform supporting multiple channels, customer journeys, and buying centers.

As our proposition expands, so does our market opportunity. The traditional contact-centre buyer remains important, but we increasingly need to engage stakeholders across Payments, Customer Experience, Digital, Technology, and Business Transformation. At the same time, we see significant untapped opportunity within our existing customer base and across a growing ecosystem of technology and channel partners.

We are seeking a VP Growth & Market Development to build and scale the next generation of Sycurio's growth engine. This individual will be responsible for driving growth from three distinct but connected sources: new customer acquisition, installed-base expansion, and ecosystem-led growth.

This is not a traditional marketing leadership role. We are looking for a commercially minded growth leader who can identify new markets, uncover new buying centers, build partner-led opportunities, and create repeatable revenue-generating motions across the business.

Key Responsibilities

• Define and lead Sycurio's growth strategy, ensuring marketing, business development, customer expansion, and ecosystem initiatives work together to create sustainable pipeline and revenue growth.
• Develop a structured approach to growth within our existing customer base, including identifying whitespace opportunities, expanding relationships beyond traditional contact-centre stakeholders, and creating targeted programs that drive adoption across new use cases, teams, and channels.
• Lead the development of an ecosystem growth strategy, strengthening existing partnerships while identifying new opportunities across contact-centre platforms, conversational AI providers, payment service providers, cloud platforms, telecommunications providers, and adjacent technologies. Success will be measured by awareness, engagement, and creation of partner-sourced and partner-influenced pipeline.
• Continue to lead demand generation and growth marketing activities, ensuring clear alignment between market opportunities, pipeline generation, and commercial outcomes.
• Create a growth organization that can adapt faster, learn faster, and identify opportunities earlier than competitors by leveraging data, technology, and automation to improve customer understanding, market development, and revenue opportunities.
• Build repeatable competitive advantage through smarter systems, stronger insights, and more effective execution.

Experience Required

• Significant experience leading growth within a B2B SaaS, payments, customer experience, or technology business, with a proven track record of building pipeline and revenue at scale.
• Combination of strategic thinking and operational execution, with experience developing new markets, engaging complex buying groups, and creating repeatable growth motions. Experience driving customer expansion and ecosystem-led growth is particularly important.
• Comfortable operating in a scale-up environment, leading distributed teams (supporting Indian timezone), and working closely with executive stakeholders. Motivated by building something new and creating growth where others see complexity.

Key Deliverables and Goals

30 Days: Understand and Diagnose

• Build a deep understanding of Sycurio's market position, growth opportunities, and commercial priorities.
• Establish strong relationships with key stakeholders across the executive team, Sales, Product, Customer Success, and Revenue Operations.
• Complete a comprehensive assessment of current growth performance across new customer acquisition, customer expansion, and ecosystem channels.
• Evaluate the current customer base to understand penetration, stakeholder coverage, and expansion potential.
• Assess the existing partner ecosystem and identify opportunities to strengthen or expand strategic relationships.
• Review current growth processes, technology stack, and use of data, automation, and AI to support pipeline generation.
• Identify key growth constraints, immediate opportunities, and areas requiring investment or focus.

60 Days: Define the Strategy & Activate Priorities

• Present a unified growth strategy aligned to revenue objectives and built around new customer acquisition, existing customer expansion, and ecosystem-led growth.
• Define target buyer groups beyond the traditional contact-centre audience, including priorities across Payments, Customer Experience, Digital, Technology, and Transformation functions.
• Complete stakeholder and whitespace analysis across a defined group of priority customer accounts.
• Establish a framework for customer expansion and account-based growth.
• Identify priority ecosystem segments and agree on an activation plan for key strategic partners.
• Introduce initial improvements to growth processes, reporting, and intelligence capabilities to improve visibility of opportunities and buying signals.

90 Days: Build Momentum & Demonstrate Impact

• Establish a clear and repeatable growth operating model across all three growth engines.
• Map priority customer accounts, identify key whitespace opportunities, and launch targeted expansion programs.
• Operationalize new buyer personas across marketing, BDR, and sales activities.
• Engage strategic ecosystem partners with joint plans established and initial pipeline activity underway.
• Generate early pipeline visibility across new customer acquisition, customer expansion, and ecosystem growth initiatives.
• Establish an intelligence-led growth capability, improving opportunity identification, prioritization, and execution coordination across teams.
• Be recognized by the leadership team as a trusted growth leader with a clear plan for scaling the next phase of the business.