VIP Sales Associate
Job Description
Key Skills Required
Master these to land this role
Want to know if you're a match for this job?
About the Role
Create new business revenue by understanding, targeting and developing relationships with potential high value players.
- Successfully execute assigned key VIP sales KPIs.
- Manage all aspects of the relationship with players, including but not limited to hospitality events, daily/weekly/monthly communications, queries, contacts, and escalations including out of office hours when necessary.
- Generate incremental gaming revenue by anticipating, responding to and consistently meeting or exceeding player needs.
- Maintain a personalized relationship with players, including having one to one knowledge of customer profiles such as playing behaviors, interests, likes and dislikes, in order to offer an industry leading customer service experience tailored to the needs of the individual.
- Thorough understanding of existing products, services and initiatives while proactively pushing new game offerings, channels and platforms.
- Communicate through established business channels new member welcomes, investigation, loyalty, sales, surveys, and the reactivation of lapsed members.
- Utilize daily reporting and analysis to assist with making sound business decisions.
- Monitor individual customer betting behavior and ensure that bonuses, gifts and hospitality invitations are offered in agreed timescales.
- Ensure compliance with all applicable regulations and legislation, ensuring that all risks within areas of responsibility are identified and managed effectively.
- Fully comply with and uphold company expectations including policies, procedures, department goals and business strategy.
- Handle difficult customer interactions and situations in a calm, professional and reasonable manner.
- Work closely with VIP associates on upgrading potential VIP accounts to full VIP status.
- Work closely with VIP Executive Hosts on upgrading accounts to higher tiers.
- Conduct business with the highest level of integrity and honesty.
About You
- 1 - 2 years of gaming experience either online or with a brick and mortar casino.
- At least 1 year of experience in a sales related role.
- Proven experience in online gaming, customer service, concierge, luxury telemarketing or other account management.
- Excellent computer skills with an emphasis on Excel, excellent communication skills and telephone etiquette.
- Positively affects interactions with customers and employees, and has the resiliency to deal with difficult customers in all business conditions.
- Ability to review and comprehend player tracking screens, reports, and all other necessary information and documentation.
- Ability to communicate effectively with external contacts and all levels of employees.
- The ability to travel and attend on and off property events throughout the United States and Canada.
- Will attend high level events designed for our top customers.
- Must be able to qualify for licenses and permits required by federal, state and local regulations.
- MUST HAVE: Passion for sports, casino and/or sports & casino betting.
How would you rate this job post?
See what other professionals think about this role.
Similar Opportunities
More Openings at PENN Entertainment
Explore Top Companies in this Space
PENN Entertainment
View Company ProfilePENN Entertainment, Inc. (formerly known as Penn National Gaming) is the premier, enterprise-grade integrated entertainment pioneer, omnichannel sports content distributor, and digital gaming powerhouse engineered to operate as the definitive, high-velocity land-based casino and interactive iGaming layer across North America. The company completely eliminates the severe operational friction of traditional, siloed hospitality and wagering infrastructuresโwhere operators face fragmented customer retention metrics, separated retail-to-digital tracking loops, complex multi-jurisdictional compliance laws, and unoptimized gaming floor space configurationsโby deploying a unified, ecosystem-wide customer engagement matrix. Moving far beyond its 1970s origins as a regional thoroughbred racetrack operator, PENN Entertainment natively unifies 44 brick-and-mortar casino and racing destinations across 20 states, a state-of-the-art digital media and betting platform (ESPN BET and theScore Bet), an in-house digital game design studio (PENN Game Studios), and its industry-leading PENN Play customer loyalty engine into a single high-availability entertainment ecosystem. Publicly traded on the Nasdaq Stock Market (NASDAQ: PENN), the institution leverages its proprietary technology stack to serve over 25 million rewards members, seamlessly cross-selling premium physical resort experiences, Vegas-style table games, and real-time mobile sportsbooks with production-hardened precision. Under the hood, its sophisticated technical practice orchestrates high-concurrency transaction processing nodes, automated geo-fenced mobile betting frameworks, machine learning-driven customer personalization pipelines, and strict compliance-audited data networks matching rigid regulatory standards across dozens of legal gaming commissions. What sets PENN Entertainment apart is its uncompromising dedication to replacing legacy, standalone wagering with absolute, digital-first hospitality momentum; by bridging the gap between performance-intensive online betting engines and market-dominant physical resort footprints, the conglomerate remains the undisputed category-defining cornerstone of modern retail gaming and interactive sports entertainment.
Safety First
- Never pay for a job application.
- Do not share sensitive bank info.
- Verify the client before starting work.





