Digital Advertising Specialist

About the Work

Implement and manage advertising campaigns across all of theScore’s digital and mobile platforms.

• Establish techniques, practices and processes to support and optimize the delivery of successful campaigns.
• Analyze performance data to develop and implement campaign optimization strategies.
• Drive revenue growth and improvements to the customer and advertiser experience.
• Run, analyze and offer insights on reports, maintain calendars of flight dates and renewals, and coordinate with sales staff.
• Ensure that campaign reporting and performance management dashboards are maintained.
• Implement and test new ad products and integrations.
• Other duties as required.

About You

• Solid understanding of the digital advertising ecosystem, including web, mobile app, and programmatic concepts.
• A proactive, collaborative attitude and a desire to continuously learn and improve.
• Knowledge of/experience with third party ad servers - Google Ad Manager & Teads preferred.
• Highly analytical with strong quantitative skills and a strong working knowledge of Excel.
• Intermediate skills in HTML, familiarity with JS, CSS, SQL, web coding concepts, and third-party ad tags.
• Working knowledge of analytics platforms considered a plus.
• Ability to multi-task.
• Strong verbal and written communication skills.
• Strong creative problem-solving skills and an ability to come up with unique solutions to complex problems.
• Excellent organizational skills.
• Ability to work with strict deadlines.
• Demonstrated ability to work in a fast-paced environment and under pressure.
• Ability to work after hours occasionally.