Vice President of Marketing

Our client is a fast-growing financial technology company building high-performance infrastructure for cross-border payments and global USD accounts. Backed by premier venture capital firms, the organization enables faster, lower-cost, and more reliable financial services infrastructure for embedded finance platforms, fintechs, and financial institutions operating in emerging and high-growth global markets.

To support their next stage of global scale, our client is seeking an experienced and vision-driven Vice President of Marketing.

Reporting directly to executive leadership, the VP of Marketing will take full ownership of the marketing function. This executive leader will set the overall vision and multi-year strategy, align marketing initiatives with corporate priorities, and act as the executive voice for brand narrative, demand generation, and go-to-market (GTM) strategy. Rather than leaning solely on traditional hiring, the ideal candidate will design, build, and scale an AI-native marketing function, driving both product-led growth (PLG) and enterprise inbound pipeline for an API-first financial infrastructure product.

Key Responsibilities

• Marketing Strategy & Vision: Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives.
• Build an AI-Native Marketing Function: Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows.
• Pipeline & Demand Generation Ownership: Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets.
• Product-Led Growth (PLG): Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives.
• Brand Positioning & Category Leadership: Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers.
• Multi-Channel Strategy: Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels.
• Executive & Cross-Functional Alignment: Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches.
• Performance Measurement & Reporting: Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes.

Requirements

• Leadership Experience: 8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments.
• Domain Expertise: Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure.
• Scaling & AI-Driven Operations: Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools.
• Technical Audience & PLG Fluency: Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning.
• Executive GTM Accountability: Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion.
• Inbound & Demand Generation Excellence: Strong expertise in designing, measuring, and optimizing multi-channel inbound engines.
• Entrepreneurial Mindset: Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments.

Benefits

• Competitive executive base salary with performance-aligned incentives.
• Comprehensive health, vision, and dental coverage.
• Generous equity package in a high-growth, venture-backed enterprise.
• Flexible/remote work arrangement.
• Professional development allowance and career growth opportunities within an expanding international fintech environment.