Vice President, Global Sales, Middle East & Africa
Job Description
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As Vice President, Global Sales, Middle East & Africa, you will report to the President & CEO. Your primary responsibility is to lead and direct a distributed sales team to meet or exceed sales revenue, sales profitability, and budgetary objectives.
The role involves designing, implementing, and managing a strategic sales plan that expands FreeBalance's footprint in the global Public Financial Management (PFM) advisory, training, and solutions market. For Africa, this will focus on French-speaking countries only.
Main Responsibilities:
- Grow and mentor sales team globally
- Reach global sales quotas by successfully managing the sales process from plan to close
- Coordinate sales activities and strategic initiatives with sales teams
- Deliver compelling, customer-centric presentations and proposals to prospects and customers
- Present sales and revenue reports and accurate forecasts to the management team
- Build and promote strong, long-lasting customer relationships by understanding country context
- Manage sales pipelines of new opportunities using customer relationship management tool
- Oversee all proposals/tenders and negotiations within FreeBalance's pricing guidelines
- Maintain relationships with key stakeholders, including customers, prospects, and partners
- Attend trade shows or conferences as needed
- Travel internationally on a regular basis
- Other duties as assigned
Qualifications:
- A university degree in Computer Science, IT, Accounting, Economics, Commerce, or a related field
- An MBA is considered an asset
- 10+ years of experience successfully selling advisory services and solutions internationally
- Extensive sales, sales management, and sales leadership experience with the global public sector
- Ability to communicate clearly at senior-level meetings with government officials
- Strong analytical and organizational skills
- Demonstrated background in creative problem-solving
- Strong personnel development and management skills, including mentoring
- Ability to work under deadlines and adaptability to changing client and market demands
- Understanding of budgeting and P&L responsibilities
- Sales training experience
- Excellent verbal and written communication skills in Arabic, French, and English
- Other languages are considered an asset
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FreeBalance
View Company ProfileFreeBalance (operating at freebalance.com) is a purpose-led platform engineered for public financial management (PFM) reform, specializing in digital transformation for governments. Founded in 1984 and headquartered in Ottawa, Ontario, FreeBalance addresses systemic challenges in transparency, accountability, and corruption within national governments by providing cloud-based financial management solutions. Under the hood, its software integrates advanced analytics, automation, and real-time data tracking to streamline budgeting, procurement, and fiscal reporting for governments. This allows policymakers and officials to enhance citizen wellbeing through smarter resource allocation, reduce fraud, and accelerate sustainable development. Backed by $3 million in funding across two rounds, FreeBalance partners with governments globally to drive digital transformation and combat inefficiencies in public financial systems.
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