US Marketing Sr. Manager

Distalmotion is a global MedTech company dedicated to expanding access to robotic surgery through simplified and flexible robotic technology. Its DEXTER® robotic surgical system enables more surgeons and care sites—including hospital outpatient departments (HOPDs) and ambulatory surgical centers (ASCs)—to adopt robotic-assisted minimally invasive surgery. The system is designed for seamless integration into existing workflows, easy mobility, quick setup, and adaptability to various operating room sizes. It is commercially available in the United States and Europe.

The Role

The US Marketing Sr. Manager will develop and execute downstream marketing strategies to drive awareness, accelerate adoption, and grow procedural utilization of the DEXTER® Robotic Surgery System in the US. This includes creating and executing on-brand, multi-channel regional assets and programs as part of a comprehensive marketing plan. The role also involves building and maintaining key customer relationships, executing new product and clinical indication launches, and creating a US conference strategy.

The position requires close collaboration with US Sales and Global Marketing teams to ensure strategic alignment and facilitate feedback loops between customers, sales, and corporate. The ideal candidate thrives in a dynamic environment, excels at creative communication, and possesses strong collaboration skills to achieve sales goals.

Key Responsibilities

Customer Activation

• Develop multi-stakeholder, multi-channel awareness and nurturing plans to generate, qualify, and convert leads to sales.
• Execute new product and clinical indication launches, measuring key launch success metrics.
• Create and execute regional conference strategies to achieve expected return on investment.
• Develop and execute regional marketing strategies to drive interest, adoption, and utilization of DEXTER in key territories.
• Support DEXTER customer activation events, including planning, coordination, promotion, and driving demos.

Content Creation

• Anticipate selling needs of the Commercial Team to accelerate customer activation.
• Create promotional collateral (e.g., sales aids, testimonials, brochures, stakeholder presentations, sales talk-tracks, and objection handling) and sales training materials, including localizing Global Marketing assets.
• Develop and execute US digital marketing content.

Collaborative Engagement

• Deliver field sales training on value proposition, features, benefits messaging, use of promotional assets, and competitive intelligence.
• Proactively communicate and share marketing initiatives and tools with the US Sales team.
• Ensure regional marketing initiatives align with US sales objectives, corporate brand standards, and messaging while complying with the AdvaMed Code of Ethics.
• Create a two-way feedback loop between the field (sales and customers) and corporate teams, sharing insights cross-functionally among sales, education, and product teams.
• Collaborate with Education, Medical Affairs, and Clinical Affairs teams to identify US customer needs and provide recommendations for training, professional education, and evidence.

Reporting & Analysis

• Set, measure, and achieve US Marketing key performance indicators (KPIs).
• Manage all US Marketing initiatives on time and within budget.