UI Designer (AI-Powered Creative Tools) at APPLY

Brand & Visual Design

• Design stylescapes, moodboards, and visual explorations that set creative direction for client engagements.

• Build and contribute to brand books and visual identity systems.

• Plan and actively participate in brand workshops with clients, translating live discussion into visual concepts in real time.

• Use generative image and video tools — Midjourney, Figma Make, Figma Weave, Veo 3, and similar — to rapidly explore and produce concept visuals, campaign assets, and creative options.

Product & UI Flex

• Flex into UI and product design work as engagements require, using Figma alongside agentic tools like Claude Code, Claude Design, and Figma Make.

• Apply structured agentic workflows (e.g., BMAD) to move quickly from concept to production-ready design.

• Partner with product designers and developers to keep visual and brand craft consistent across UI deliverables.

Tool Fluency & Craft

• Maintain a broad, current vernacular of AI design tools and evaluate new ones as they emerge.

• Bring strong graphic design fundamentals — typography, color, layout, composition — to every deliverable, brand or digital.

Client & Consulting

• Present concepts and creative rationale directly to client stakeholders.

• Work as part of an agency/consulting team across multiple concurrent engagements.

• Contribute to a design culture that treats AI tools as creative collaborators, not shortcuts.