Temp Marketing Operations Specialist

What you will do:

Own the creation and deployment of Braze segments and campaigns, ensuring they are targeting the right audience, are error-free, and able to report on the right KPIs.

• Support data functionality in Braze: working closely with other teams to request attributes and events, maintaining existing segments and other data points, and ensuring data is clean, accurate, and properly formatted.
• Monitor the performance of Braze campaigns, including tracking and reporting key metrics such as click-through rates and conversion rates.
• Support Lifecycle team strategic initiatives, both in execution and driving the work end-to-end, including collaborating with the Product team to send push notifications and executing the monthly newsletter program.
• Interact directly with Braze reps to ensure new features or improvements can be implemented, and provide clear direction on new features to the team to help improve campaign performance.
• Ensure that Braze campaigns comply with all relevant regulations and policies, including data privacy and security requirements.
• Collaborate closely with Content Marketing, Product, Engineering, and Data teams to ensure Braze campaigns are aligned with overall business goals and objectives.
• Provide end-to-end support for new and existing ad-hoc and evergreen campaigns, including ideation, execution, segment building, and reporting, as well as operational support for landing pages, templates, and forms.
• Create and maintain documentation of marketing operations processes.
• Flex to support ad-hoc campaign builds and reporting requests across the broader team.

What you will bring

Required Skills:

• 4+ years of experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS.
• Deep understanding of multi-channel best practices, deliverability, and data protection laws.
• Highly motivated self-starter who can run projects from start to finish with minimal oversight.
• Strong project manager, comfortable managing multiple projects, priorities, and resources simultaneously.
• Confident collaborator who can interpret feedback into actionable next steps and is comfortable challenging the subject matter when needed.
• Data-driven, with the ability to report cleanly and accurately on marketing campaign performance.
• Proven experience using AI tools to accelerate execution, including drafting Liquid Logic, building reporting frameworks, and generating documentation, with the judgment to QA and refine outputs.

Preferred Skills:

• Braze certification strongly preferred.
• Experience with Liquid Logic highly preferred.
• Experience with Amplitude or Tableau a plus.
• Intermediate knowledge of HTML and CSS as it relates to email.