Sr. Sales Planning & Forecast Manager

Key Responsibilities

• Own and lead the sales forecasting process across retail and e-commerce channels, customers, and products

• Develop and manage weekly, monthly, quarterly, and longer-range sales forecasts using historical sales, POS data, trends, seasonality, promotions, and business inputs

• Partner closely with Sales leadership to incorporate customer insights, opportunities, risks, promotions, and changing market conditions into forecasts

• Drive cross-functional forecast alignment across Sales, Finance, Demand Planning, Supply Chain, and Marketing

• Analyze actual sales performance against forecast and identify key drivers of forecast variance

• Own forecast accuracy, forecast bias, and other key forecasting KPIs, identifying opportunities for continuous improvement

• Identify and communicate emerging trends, risks, and opportunities that could impact future sales performance

• Lead forecasting for new product launches, promotions, product transitions, and other major business events

• Partner with Demand Planning and Supply Chain to ensure sales forecasts provide an accurate demand signal for inventory and supply planning

• Collaborate with Finance to align sales forecasts with revenue expectations, financial plans, and business outlooks

• Build and deliver regular forecast reporting, insights, and recommendations to Sales and leadership

• Own and improve forecasting processes, tools, methodologies, and reporting

• Work with third-party forecasting, planning, retailer, and data platforms and help drive integrations across systems

• Ensure data quality and consistency across internal and third-party systems used for forecasting and reporting

• Build, improve, and automate forecasting tools and reporting using Excel, BI, AI, and planning platforms

• Leverage AI and emerging analytics tools to improve forecasting, automate analysis, identify patterns, and surface actionable insights

• Evaluate and implement new AI-enabled tools and capabilities that can improve forecast accuracy, reporting efficiency, and decision-making

• Perform scenario and sensitivity analysis to help the business understand potential outcomes, risks, and opportunities

• Establish scalable forecasting processes and best practices as the business and analytics capabilities grow

Required Qualifications

• 5–8+ years of experience in sales forecasting, demand planning, sales analytics, or a related analytical role

• Strong understanding of sales forecasting processes, methodologies, and reporting

• Demonstrated experience owning or leading a forecasting process

• Strong analytical skills with the ability to work with large and complex datasets

• Advanced Excel skills including pivots, formulas, lookups, and data modeling

• Experience analyzing historical sales, POS, inventory, and demand data

• Strong understanding of forecast accuracy, bias, variance analysis, and forecast performance metrics

• Experience working with third-party forecasting tools, data platforms, and system integrations

• Experience using AI tools to accelerate analysis, automate workflows, or improve forecasting and business insights

• Ability to translate complex data into clear business insights, recommendations, and actions

• Strong cross-functional leadership skills and experience influencing stakeholders across Sales, Finance, Supply Chain, Demand Planning, and Marketing

• Ability to challenge assumptions, identify risks, and drive alignment around a forecast

• Strong attention to detail with the ability to balance analytical depth with the broader business picture

• Strong written and verbal communication skills, including the ability to present forecasts and recommendations to leadership

Preferred Qualifications

• Consumer electronics, consumer hardware, or CPG background

• Experience with Tableau, Power BI, or similar BI tools

• Experience with AI-enabled forecasting, predictive analytics, machine learning, or generative AI tools

• Experience using AI to automate recurring reporting, analyze large datasets, identify forecast drivers, or improve business workflows

Why This Role

• High visibility with leadership and commercial teams

• Ownership of a critical business process that directly impacts revenue, inventory, and business performance

• Opportunity to shape how the organization forecasts and plans future demand

• Significant cross-functional exposure across Sales, Finance, Demand Planning, Supply Chain, and Marketing

• Opportunity to build and improve forecasting tools, methodologies, reporting, and processes

• Opportunity to apply AI and emerging technologies to real-world forecasting and business challenges

• Ability to help establish the next generation of forecasting capabilities as the business scales