Sr. Experiential Event Manager

The Role

We are seeking a Senior Experiential Event Manager to lead the execution and optimization of high-impact, data-driven field and event marketing programs. This role is designed for an experienced experiential marketing professional with 8 to 12 years of expertise in live, virtual, and hybrid events who excels at translating business objectives into measurable experience outcomes.

Reporting to the VP of ABX, this role serves as a senior individual contributor responsible for the execution and measurable performance of experiential marketing programs. The Senior Experiential Event Manager will ensure events are not standalone moments, but structured, accountable programs that create meaningful engagement and contribute directly to pipeline outcomes.

This role is critical to how 6sense engages strategic accounts and buying groups through high-quality, insight-driven experiences that generate measurable business impact.

The ideal candidate combines operational excellence with strong analytical skills and a deep understanding of how experiences influence buying groups and accelerate sales cycles.

You will bring a clear point of view on what great experiential field marketing looks like, influence strategy, and deliver programs that drive measurable business outcomes.

The Fit

We push the envelope. We move fast and innovate. We put prospect and customer experience at the center of everything we do.

Details matter, so if excellent attention to detail and a passion for delivering amazing experiences is your thing, join us.

You should love working with marketing and sales leaders to discover where we can innovate to deliver superior experiences. You should be passionate about creating quick wins and taking programs from "good enough" to "really good."

We use great technology, especially our own. You should be a technology enthusiast, willing to try new things, and be on the leading edge of what is possible. You can pivot quickly when business priorities change. You are a high-energy, self-starting performer who stays on top of what needs to get done and motivates others to make things happen.

Responsibilities

Experience Design & Execution

• Own the end-to-end planning and execution of executive events, field programs, and experiential activations that support revenue objectives.
• Design audience-centric experiences grounded in data, clear messaging, and defined business outcomes using 6sense.
• Ensure seamless delivery across in-person, virtual, and hybrid formats with consistent brand and operational standards.
• Translate GTM priorities into structured, measurable event programs with defined KPIs.

Strategic Events & Experiences

• Support flagship, executive-level, and high-value field and corporate events from concept through execution.
• Ensure events are fully integrated into broader ABX and GTM campaigns, not standalone moments.
• Drive intentional program design focused on audience, messaging, outcomes, and ROI.
• Oversee vendor, partner, and venue relationships while maintaining strong budget discipline.

Pipeline Ownership & Enablement

• Collaborate closely with sales leadership, revenue marketing, and field teams to align events to priority accounts and buying groups.
• Support account-level targeting and pre-event outreach strategies.
• Ensure structured post-event follow-up processes are in place to drive engagement, acceleration, and measurable pipeline contribution.
• Act as a proactive partner to sales by providing visibility into performance metrics and engagement insights.

Cross-Functional Leadership

• Work closely with ABX, product marketing, demand generation, content, growth, and marketing operations teams.
• Influence without authority by providing clear direction, frameworks, and expertise.
• Share learnings and best practices across regions to help scale what works.

Operational Excellence

• Manage event budgets with strong financial discipline and ROI accountability.
• Oversee vendor, partner, and venue relationships to ensure quality, consistency, and cost efficiency.
• Maintain detailed project plans, timelines, and cross-functional coordination across marketing, content, product, and operations teams.
• Leverage marketing technology and data platforms to enhance targeting, registration quality, and attendee engagement tracking.

Requirements

• 8 to 12 years of experience in field marketing and event marketing, preferably in B2B SaaS.
• Deep expertise in ABM/ABX and field marketing strategy and execution.
• Proven success driving pipeline and revenue impact through events and field programs.
• Strong executive presence and the ability to engage credibly with senior leaders.
• Experience partnering closely with sales and GTM teams.
• Highly analytical and data-driven with the ability to translate results into insights.
• Strong project management, budgeting, and vendor management skills.
• Comfortable operating in fast-paced, evolving environments.
• Hands-on, proactive, and accountable with a strong ownership mindset.
• Experience with Salesforce, Marketo, 6sense, and related marketing technology platforms preferred.