Sr. Demand Generation Manager

At Tiger Data, formerly Timescale, we empower developers and businesses with the fastest PostgreSQL platform designed for transactional, analytical, and agentic workloads. Trusted globally by thousands of organizations, Tiger accelerates real-time insights, drives intelligent applications, and powers critical infrastructure at scale. As a globally distributed, remote-first team committed to direct communication, accountability, and collaborative excellence, we're shaping the future of data infrastructure, built for speed, flexibility, and simplicity.

With a global remote team, an active developer community, and thousands of users trusting Tiger Data every day, we're scaling rapidly. To support this growth, we're looking for a Sr. Demand Generation Manager to build and scale integrated demand generation programs that drive pipeline and revenue across our target accounts and industries.

In this role, you'll own the strategy, execution, and optimization of multi-channel campaigns spanning account-based marketing, digital media, content syndication, webinars, podcasts, and other integrated demand generation initiatives. You'll partner closely with Sales, Product Marketing, Growth, DevRel, and RevOps to engage technical buyers, accelerate pipeline, and measure marketing's impact on revenue.

You'll report to the Demand Marketing Lead and play a key role in shaping how Tiger Data reaches developers, technical decision-makers, and enterprise buyers from initial awareness through qualified pipeline and customer acquisition.

What You Will Be Responsible For In This Role:

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.

• Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.

• Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.

• Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.

• Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.

• Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.

• Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.

• Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.

• Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

You could be a great fit if you:

• 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred)

• Strong track record in building demand generation programs tied to pipeline outcomes

• Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase)

• Data-driven mindset with experience analyzing performance and running experiments

• Strong copywriting and messaging skills

• Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing

• Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

You might not be a great fit if you:

• You struggle in fast-moving startup environments where priorities shift, information is imperfect, and leaders are expected to make clear decisions without waiting for perfect structure.

• You are not excited about using AI to improve how on our demand generation.

• You are wanting to be a people manager (this is an IC role).

Our Tech Stack:

We don't require previous experience with our tech stack, but enthusiasm for learning is key. Our technologies include PostgreSQL, Tiger Cloud, AWS, Go, Docker, Kubernetes, Python, and innovative features like Hypertables, Hypercore, vector search, and real-time analytics.

What We Offer:

• Flexible PTO and comprehensive family leave

• Fridays off in August 😎

• Fully remote opportunities globally

• Stock options for long-term growth

• Monthly WiFi stipend

• Professional development and educational resources 📚

• Premium insurance options for you and your family (US-based employees)

Ready to join the future of PostgreSQL? We can’t wait to meet you. 🚀🐯