Social Media Manager

We’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.

You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.

You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.

Key Responsibilities:

• Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.

• Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.

• Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.

• Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.

• Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.

• Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.

• Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.

• Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Required Skills:

• Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.

• Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.

• A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.

• A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.

• Experience developing social strategies, content calendars, creative concepts, and briefs.

• Experience working with creators, freelancers, agencies, designers, or other content partners.

• Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.

• Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.

• A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.

• Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.

• Working proficiency in English B2 or above.

• Nice to haves:

  • Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.

  • Experience with social analytics and reporting tools and a strong understanding of social KPIs.

  • Experience working with influencers or content creators.

  • A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.