Social Media Manager

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Social Media Manager to own publishing and community management on our primary consumer channels to help tell these stories, show what help can do, while growing our global community of organizers, supporters, creators, and donors.

This is a hands-on role for a strategist, operator, and builder who can drive growth through a focus on good content, robust community, and best processes. You'll drive the day-to-day implementation of the social publishing strategy for each platform, helping create the content, getting it live, and monitoring the mentions, DMs, and comments, and conversation.

The Job

• Create, schedule, and publish content daily across Facebook, Instagram, TikTok, and Threads, creating graphics, storytelling carousels, short-form video, and copy, some made with templates, other by hand or other members of the team.
• Identify trends, fundraisers, and cultural moments worth jumping on, and recommending how we do it fast, and with expert judgment
• Crisis: Be the team representative around our response to a crisis (such as a natural disaster like a hurricane or flood), coordinating across teams to spotlight relief resources and verified fundraisers
• Run a high-volume cross-platform content program built around surfacing the right fundraisers at the right moment, working from a daily flagging workflow and with input from multiple stakeholders
• Shape and own the strategy: set and hit growth targets, build a testing & experiments roadmap (formats, timing, link placement, hooks), and let the user data make the calls
• Help manage the social editorial calendar, balancing planned campaigns, reactive opportunities, fundraising moments, and cross-functional priorities across channels
• Exercise strong editorial judgment on sensitive content: many of our stories involve tragedy, illness, and loss, and knowing what to post, how to frame it, and when to hold is core to the job
• Work closely with our video producer(s) on short-form video
• Mine comments and DMs on our owned channels for stories worth amplifying and customer issues to route to support
• Use AI tools (Claude, ChatGPT and our internal automations) for drafting, analysis, and workflow efficiency — and help push what's possible
• Own weekly and monthly channel reporting; translate performance into clear, actionable recommendations
• Partner cross-functionally with the Senior Social & Community Manager on Pro, as well as Communications, Brand, Creators, Product, and Customer Support, on fundraisers, major moments, and customer-focused events.

You

• 5-7 years running social channels hands-on for medium-to-large-sized consumer and/or B2B brands, media organizations, or nonprofits — you've personally created, scheduled, and published at volume, with results you can point to
• A strategist's brain on top of the maker's hands: you think in funnels, benchmarks, and experiments, not just posts.
• A track record of bringing fresh ideas, bold creative thinking, and innovative approaches that drive audience growth and engagement
• Consider yourself to be highly online and aware of what’s trending, cultural conversations, memes, and the overall newscycle. You thrive in fast-paced environments.
• Short-form video fluency — you can work with video, edit, and caption natively for TikTok, Reels, and YouTube Shorts without relying on a production team
• Demonstrated AI tooling fluency: you already use tools like Claude and ChatGPT in your daily workflow and get genuinely excited about what they unlock
• You bring energy, curiosity, and a leadership mindset — connecting dots across trends, communities, platforms, and business goals to identify new opportunities for growth
• Exceptional judgment with sensitive subject matter — experience navigating breaking news, tragedy, or high-empathy content environments. You might even have experience working in a newsroom in some capacity
• Sharp, fast, platform-native copywriting voice
• Comfort with social management and analytics tools (e.g., Sprout Social, Meta Business Suite, native platform analytics)
• Self-direction: you run your channels like an owner and communicate proactively on a remote team

Preferred

• Creator partnership or influencer program experience
• Community management experience
• Nonprofit experience
• Experience at a mission-driven company, newsroom, or community platform
• Familiarity with Looker, Amplitude, or similar analytics tools

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.