Social Media & Community Lead

The Social Media & Community Lead will grow Blackpoint Cyber's voice across social platforms and build community among the MSPs, IT and security professionals, and partners who make up our audience. You'll own the social strategy and day-to-day content calendar for channels like LinkedIn, X, Reddit, and YouTube — writing copy and creating videos and creative posts that make cybersecurity approachable.

You'll be the front line for how our community experiences the Blackpoint brand online, from comments and DMs to real-time engagement at industry events. You'll also own Blackpoint's social advocacy tool and employee advocacy onboarding, using gamification to keep employees engaged and posting, partnering closely with the People team on employee-facing content.

You'll develop a deep partnership with the head of partner/customer marketing and sales to mine MSP partner stories for social, and collaborate with Blackpoint's head of events and field marketing to build social strategies around each event.

What You'll Do

• Own and grow Blackpoint Cyber's social channels (LinkedIn, X, Reddit, and YouTube as applicable), posting a minimum of 5x per week

• Craft, schedule, and publish original content — including short-form video and creative images — keeping tone and voice consistent across every channel

• Partner with the Senior Copywriter, events, demand, product, and campaigns teams to plan a content calendar, including real-time or reactive content around emerging news and events

• Conduct regular social listening to track brand, product, and competitor activity, and engage daily on LinkedIn commentary and tags

• Build and moderate Blackpoint's Reddit community, including growing Reddit karma, in coordination with partner marketing

• Manage internal stakeholder requests for social content and coordinate with creative as needed

• Track, analyze, and report on social performance monthly, quarterly, and yearly, turning data into clear recommendations

• Manage social media crisis communications and response strategy as needed

• Stay current on platform trends and emerging formats, applying AI tools for ideation, drafting, and workflow efficiency

• Advise internal teams — and partners where relevant — on social presence and profile-building best practices