Social Media and Influencer Marketing Lead

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 40M+ downloads, our products are consistently ranked among the top charts in multiple countries.

Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories.

If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place. You will be the owner of our apps’ social media presence: deciding what we should say, where we should say it, how we should show up, and what we should test next.

What You’ll Be Doing

• Lead and manage influencer collaborations end-to-end: scouting, deal structuring, negotiation, and execution.
• Build and maintain strong relationships with influencers, ensuring professional yet dynamic communication.
• Own the social media roadmap and content strategy across our apps, translating business and growth goals into clear channel plans, content pillars, and experiments.
• Build a continuous pipeline of platform-native content ideas, formats, hooks, and experiments based on trends, audience insights, and performance data.
• Engage with communities through comments, DMs, and mentions.
• Coordinate with marketing teams to align organic and paid content strategies.
• Analyze and report campaign results, structuring insights with a data-driven, performance-oriented approach.
• Use dashboards, panels, and social media tools effectively for campaign management.
• Apply basic editing skills to support content production as needed.
• Leverage AI tools actively in daily workflows to move faster and smarter

What We're Looking For

• 3+ years of experience in social media and influencer marketing, having run the full 360° process end-to-end from strategy to execution.
• High potential, ambitious, sharp mind: you don't wait for instructions, you make things happen.
• Strong decision-making skills and excellent follow-through; someone who can own projects and keep them moving without hand-holding.
• Strong commercial judgment and understanding of creator economics; able to evaluate creator pricing, negotiate effectively, and structure partnerships based on expected performance rather than follower count alone.
• Sharp eye for how organic creator content connects with paid acquisition; able to identify winning UGC and collaborate with Performance Marketing teams to turn it into scalable paid creatives.
• Familiarity with creator whitelisting, paid amplification, content licensing, usage rights, exclusivity, and influencer disclosure requirements.
• A team player who collaborates smoothly and communicates with energy and clarity.
• Strong design sensibility and an eye for art/aesthetics: you know what looks good and why.
• Deep familiarity with what's trending on social media, particularly in the US market.
• A good read on social media psychology: you understand what makes people stop, engage, and share.
• Structured thinker with strong analytical skills; you enjoy making sense of numbers and reports.
• Gen Z mindset: up-to-date with trends, memes, and the ever-changing social media landscape.
• Comfortable working at a startup-style pace: proactive, self-directed, fast, and responsive.
• Excellent written and verbal English communication skills.

Why FERASET?

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

• Impact at Scale - Your work will be used by millions of people across the globe
• Ownership from Day 1 - Small team, big responsibility, no micromanagement
• Product + AI = Magic - Build the future of creative tools powered by generative AI
• Career Acceleration - Learn faster than anywhere else, grow with the company
• A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness
• Competitive Compensation - We offer highly competitive salaries and real recognition for real work
• Commuting Support - Monthly transportation allowance for hybrid/office work
• Meal Compensation - Daily meal card for a healthy and satisfying lunch
• Private Health Insurance - Premium coverage to keep you safe
• Learning Budget - Yearly education support to level up your skills