Single-Threaded Leader (STL) for Pre-License at Colibri Group

As a core member of the combined Property Professions leadership team, the Single-Threaded Leader (STL) for Pre-License owns the start of the customer relationship. This role owns the end-to-end pre-license outcome for qualifying education across the ecosystem — from acquisition through course completion and licensure — and is accountable for both revenue/contribution and cost.

What You'll Do

• Own the Pre-License outcome end-to-end, including enrollment growth, first-attempt pass rate, completion rate, and CAC by channel and state, from acquisition through licensure.

• Drive new-customer acquisition. Lead the growth-marketing motion — modern discovery (SEO/GEO, content), paid search/social for license intent, conversion rate optimization (CRO), lead-to-enrollment, and referral/partnership channels.

• Deliver product-experience excellence. Own the student experience that drives engagement and completion, including exam-prep tooling, at-risk intervention, AI tutor/advisor capability, and instructor quality; first-attempt pass rate is the core product promise.

• Build satisfaction and referral into a growth engine. Design the pre-license experience to drive NPS, referral, and repeat business, seeding the entire downstream customer lifecycle.

• Own the QE→CE handoff. Jointly own the attach playbook with the Post-License STL, ensuring structured student data (completion velocity, exam performance, at-risk signals) is handed off to the post-license engine at the point of licensure.

• Author and standardize the pre-license operating model. Establish a single acquisition → enrollment → completion → pass motion run by national and LDB brands on a shared platform and shared playbooks.

• Deploy AI across the QE workflow, driving adoption of acquisition AI (bidding, nurture, lead scoring) and outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), tracking AI adoption as an operating metric.

• Direct matrixed functional resources from Marketing, Product, Operations, and Shared Services against QE outcomes; own the acquisition and product-experience roadmap, channel and budget allocation within the QE P&L, and conversion/pass-rate targets.

• Maintain 100% state compliance status for pre-license at all times.

• Run the operating cadence. Lead a weekly review of funnel and outcome metrics (CAC, conversion, completion, pass) and own the QE quarterly plan within the Annual Operating Plan (AOP).

• Escalate appropriately to the President, Ecosystem for brand-level positioning conflicts, shared-platform tradeoffs, and spend above the agreed threshold.

What You'll Need to Succeed

• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.

• Demonstrated ownership of both acquisition and outcome: an acquisition-and-conversion P&L at scale (CAC, conversion, unit economics) combined with ownership of a product or experience that drove completion and outcomes.

• Growth-marketing fluency across modern discovery (SEO/GEO, content), paid channels, CRO, and marketing automation, paired with product or experience ownership.

• Experience in PE-backed or high-accountability environments where execution is measured, reported, and consequential.

• Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.

Required Education:

• A Bachelor's degree in Business, Marketing, Operations, or a related field.
• An MBA or advanced degree is preferred.

Required Technical and Specialized Skills:

• Growth marketing: modern discovery (SEO/GEO, content), SEM/paid social, CRO, marketing automation, CRM pipeline management, partnership marketing.
• Product and learning experience: LMS/experience design, exam-prep tooling, at-risk analytics, engagement/completion optimization, instructor-quality signal management.
• Regulatory and compliance operations: 50-state approval/filing for RE and appraiser QE, in partnership with Shared Services Legal & Compliance.
• Unit economics: CAC by channel/state, conversion economics, and contribution margin at the enrollment level.
• AI-first deployment: acquisition AI (bidding, nurture, lead scoring), outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), and content AI (authoring with subject-matter-expert validation); ability to size a team AI-first and track adoption as an operating metric.