Senior Product Writer with AI Skills

We are seeking a Senior Product Writer with strong product sense and hands-on AI experience who can transform complex product scenarios into clear, precise, and valuable content.

This role requires someone who not only independently creates strong product copy but also thinks systematically: understands user journey and product metrics, formalizes content principles, builds clear processes, and leverages AI for scaling work without compromising quality.

The role involves working with various user-facing formats: UX/UI copy, onboarding communications, product tutorials, Help Center, educational materials for Zeely Academy, websites, and landing pages for new B2B/SMB scenarios.

About Us:

Zeely AI is an AI marketing platform that helps businesses create UGC videos and ad creatives, launch campaigns on Meta and TikTok, and track results in one product — without agencies or complex toolsets.

🚀 6x growth over the last year
📈 2,000,000+ businesses use Zeely
🇺🇸 Top 1 in its category in the US market
👥 200+ people in the team

Your Role:

You will shape Zeely’s voice and influence content at every point of user interaction with the product — from first discovery and onboarding to mastering complex AI features and achieving real business results.

One of the key challenges of this role is to build a cohesive content system: define quality standards, unify style and terminology, improve the Help Center, and create AI processes that help quickly update and scale content in a rapidly changing product.

In this role, you will:

• Create and improve UX/UI copy for web, mobile, and AI features;

• Work with user journey and help users quickly understand the value of the product, navigate key scenarios, and achieve better results;

• Create product tutorials, practical guides, and educational materials for Zeely Academy and Help Center;

• Develop content for websites, landing pages, and product pages, particularly for B2B/SMB segments;

• Formulate voice and tone, content principles, guidelines, templates, and quality criteria;

• Use AI for research, creation, verification, updating, and scaling content;

• Design and develop AI workflows, skills, or agents for automating repetitive content processes;

• Build a quality control system for AI-generated content and improve it based on results;

• Work with product metrics, user feedback, and A/B tests to evaluate the impact of content solutions;

• As needed, contribute to product email, push, and CRM communications;

• Collaborate closely with Product, Design, Marketing, Support, and other teams to ensure Zeely’s communication is clear, consistent, and valuable;

• Identify content problems independently, propose solutions, and drive their implementation.

What is important for this role:

• 5+ years of experience in product writing, UX writing, or content design in digital products;

• Strong hands-on experience working with product content: UX/UI copy, onboarding, product scenarios, tutorials, and Help Center;

• Practical experience using AI for creating, verifying, and scaling content, including AI workflows, custom instructions, skills, agents, or other automation;

• Strong product thinking: understanding user journey, user behavior, and the impact of content on activation, adoption, conversion, and retention;

• Ability to write concisely and clearly, explaining the next step and value to the user;

• System thinking: ability to formulate content standards, processes, and quality assurance mechanisms;

• Understanding AI limitations and ability to build fact-checking, editing, and quality assurance;

• Experience with product metrics, user research, feedback, or A/B testing;

• Experience creating English content for international audiences and Tier-1 markets;

• English-first portfolio with relevant examples of product content;

• Ownership, proactivity, and ability to independently manage tasks from identifying problems to evaluating results;

• Willingness to work in a fast-paced environment and regularly update content according to product changes;

• English proficiency at Upper-Intermediate level or higher.

Why working with us is interesting and promising:

• You will work on an AI product where content directly impacts how users understand complex features and achieve results;

• You will have the opportunity to not only write texts but also build content standards, processes, and AI automation;

• You will work with a strong team of top-tier players who value initiative, expertise, and accountability for results;

• Remote-first format: work from anywhere convenient, and optionally from our offices in Warsaw and Kyiv;

• Regular performance reviews to ensure transparent development and recognition of results;

• Opportunity to influence a global product and grow professionally alongside the company.

Recruitment Process: Intro Call → Test Task → Final Interview → Reference Check → Offer.

Send your resume and English-first portfolio — we’d love to get to know you better! 🚀