Senior Product Marketing Manager, Workflows

PandaDoc is looking for a Senior Product Marketing Manager, Workflows to own the go-to-market strategy for one of the core product pillars in our 2027 strategy. Workflows guide customers from a blank page to a finished agreement. They also form the foundation for agents that prepare, route, and complete agreements on a customer’s behalf.

A sales rep who rebuilds the same proposal for the fifth time this month is a rep who is not selling. Workflows give that rep a better starting point. We need a PMM who can prove that value to buyers who have never thought of a document as a process.

In This Role, You Will

• Start with the customer’s job. Workflows only matter when they solve a problem customers already have. You will run research that maps real jobs, such as proposals, simple contracts, quotes, and renewals, to specific workflows. You will push back when a feature is easier to describe than to solve a problem.
• Own the workflow narrative. You will build positioning and messaging for workflows as a product family. You will explain how each workflow fits into the broader agreement platform.
• Lead the AI story for workflows. Workflows are where agents will start working in PandaDoc. You will define how we talk about what agents prepare, what customers approve, and how we make automation auditable and trustworthy. The principle that AI prepares and people commit will guide that work.
• Partner with Product and R&D from the start. You will work with the R&D lead to decide which workflows we build, sequence launches, and define success before anything ships. You will bring customer and market evidence into roadmap decisions.
• Build how workflows are found and sold. Workflows need to be easy to discover and easy to sell. You will shape how they appear in the product, on our website, and in Sales enablement. You will keep the language written for the end user, with a focus on value.
• Launch changes customers can feel. When a workflow changes how someone works, an email is not enough. You will plan launches with in-product guidance, training, and proactive communication. You will define kill criteria and success metrics before launch.
• Drive adoption and expansion. You will find where workflows create the most value, build proof points with customers, and run campaigns that move accounts from one workflow to several.

You’ll Have

• 5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience marketing to business users and operators.
• Experience marketing workflow, automation, or process software. You know how buyers think about approvals, handoffs, and business processes, and you can explain them simply.
• Hands-on AI fluency. You use AI in your own work to research, draft, and test ideas. You can tell a skeptical operations leader where AI speeds up a process and where a person still needs to review the output.
• Customer research chops. You have run interviews or studies that changed a product decision, and you can show the before and after.
• A bias for ownership and comfort in a messy environment. You start before the plan is complete. You have shipped work with no playbook, made calls on incomplete data, and corrected course in market. You can name the first three things you did when no one was there to ask.
• Discipline on measurement. You set success metrics and kill criteria before launch, and you work with the data team to validate them.