Senior Product Manager (Member Product) at Seed Health

About the Role

Seed is seeking a Senior Product Manager (Member Product), reporting to the VP of Digital Product + Ecommerce, to own the end-to-end post-purchase member experience—from conversion through retention, cross-sell, and deepening engagement. This role defines the member experience strategy across channels, including DTC, Amazon, and retail, and proves it in the market through rapid experimentation.

What You’ll Do (Essential Functions)

• Own the end-to-end post-purchase member experience strategy, defining what Seed’s member journey should look and feel like, and how it evolves.
• Translate Seed’s science, brand, and retention goals into a clear product vision that earns sustained member engagement.
• Design and run short-cycle experiments that test strategic hypotheses about member behavior and generate real signal.
• Define the membership value architecture, grounded in what members want and what moves retention.
• Own the content delivery strategy that makes science education a retention driver, moving toward dynamic, personalized surfacing.
• Partner with Product Design to set the creative and strategic direction for member-facing experiences, including the member homepage and subscription management.
• Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning within the member journey.
• Contribute to multi-category expansion by understanding how multi-product subscription behaviors develop and where the experience must evolve.
• Inform how Seed’s owned digital experience evolves alongside emerging agentic commerce channels.
• Define how Seed’s owned member experience works alongside retail, Amazon, and marketplace channels, ensuring consistency across channels.
• Produce a data-grounded product roadmap informed by audience segmentation and multi-product cohort data.
• Present member experience strategy and experiment results to leadership.
• Handle ad-hoc responsibilities and projects based on business needs.

What Success Looks Like

• Within 6 months: A clear, defensible member experience strategy, and at least two experiments launched and generating real signal.
• Within 12 months: Measurable improvement in member retention and multi-product adoption, driven by experience depth rather than discounting.
• Within 12 months: A recommendation on membership tier architecture backed by in-market data.
• Within 12 months: A content delivery system that has moved beyond static logic toward dynamic, personalized surfacing.

Who You Are (Required)

• 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work.
• Experience defining experience strategy from ambiguity—articulating what a product should become and building conviction around that vision.
• A track record of leading cross-functional teams (design, engineering, brand, marketing) by setting strategic direction, not only managing delivery.
• Product experience in DTC ecommerce, including subscription or membership businesses at meaningful scale, and an understanding of retention as an experience problem.
• Analytical fluency, including cohort analysis, LTV modeling, and experiment design.
• Experience with experimentation-driven product development: rapid prototyping, hypothesis-driven testing, and short-cycle iteration.
• Experience writing product strategy documents, PRDs, and experiment briefs, and proficiency with product analytics tools.
• Clear, structured communication that makes complex strategy understandable to senior stakeholders and cross-functional partners.

Nice to Have (Preferred)

• Experience in health and wellness or premium consumer brands.
• Familiarity with ecommerce and subscription platforms and modern commerce infrastructure.
• Experience with content-as-product or personalization systems.
• Experience with voice-of-customer measurement such as NPS or CSAT.
• Familiarity with agentic commerce and emerging channels in subscription experiences.
• Experience at an omnichannel brand balancing DTC with retail or marketplace channels.

How You’ll Work

• Collaborate effectively across teams and disciplines.
• Communicate clearly with relevant stakeholders.
• Navigate changing priorities while maintaining accountability for outcomes.
• Demonstrate Seed’s values through decision-making and collaboration.
• Make decisions with incomplete information, and reframe, escalate, or stop stalled work.
• Key partners: Product Design; Engineering; Brand; Lifecycle Marketing; Growth Product; Member Experience; Data Analytics; Product Marketing.
• Use AI thoughtfully and responsibly to improve productivity and effectiveness.

Work & Physical Requirements

• This role is primarily performed in a remote, computer-based work environment.
• Ability to perform computer-based work for extended periods.
• Ability to participate in virtual meetings and communicate effectively using digital tools.
• Ability to maintain focus and availability during scheduled working hours.