Senior Product Manager - Lead Generation

About the team

The Lead Generation Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behavior, and optimizing conversions with data.

We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Custom Widgets, Forms, and Surveys. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients. As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioral tracking, and seamless user journeys across funnels and websites.

Alongside these core pillars, the team also owns Domains — the foundation that takes every site and funnel live. This includes domain search and purchase, automated DNS and SSL setup, domain connection and verification, and transfer workflows (including Cloudflare Registrar integration), ensuring a smooth, friction-free publishing experience across all customer-facing assets.

Why should you join HighLevel?

HighLevel is an exciting place to work because of the passionate, driven team that we have. At HighLevel:

• It's never somebody else's job

• We are passionately focussed on adding value for our users

• We deliver fast using lean principles. We go to market in weeks instead of quarters

• A good idea always gets tested

• We take care of our team so our team can take care of our users

• We embrace that improvement is constant and iterative

• You will learn how to scale a B2B SaaS Startup and build relevant, impactful products for customers

About the role

HighLevel is seeking an experienced Senior Product Manager to lead our suite of lead generation products — including the Website Builder, Funnel Builder, Analytics, Tracking Events, and the Domains experience that brings those sites and funnels live. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant digital experiences and understand user behavior through deep analytics and event instrumentation.

You will own the strategy and roadmap for the next-generation lead generation experience, including:

• Building world-class lead generation products competitive with top platforms in the space.

• Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more.

• Leveraging AI to provide recommendations, automate design decisions, and enhance product workflows.

• Ensuring a seamless path from creation to publish connecting the building experience to reliable domain purchasing, DNS, and SSL setup.

This is a high-impact role where you will shape the future of how SMBs generate leads and build online experiences on HighLevel.

Your Responsibilities

Strategy & discovery

• Establish a long-term strategy for HighLevel's lead generation products, including the Website Builder, Funnel Builder, Tracking Events, and supporting Domains experience. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.

• Lead discovery, research, requirements, prioritization, execution, and iteration across all lead generation capabilities.

• Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories.

Product, analytics & tracking

• Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior.

• Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities across the lead generation products.

• Work on solutions that help agencies scale — bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.

• Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes.

Publishing & domains (supporting)

• Own the publish-to-live experience across the lead generation suite: domain search, purchase, and provisioning, with automated DNS and SSL workflows that reduce manual complexity for users.

• Improve domain reliability and transfer workflows, working with registrar APIs (e.g., Cloudflare) to expand TLD support, while ensuring compliance with ICANN and registrar-level requirements.

Execution & measurement

• Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.

• Present product plans, progress, and updates. Act as a subject matter expert for lead generation products across internal teams and with customers.

Experience

• 6+ years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains.

• Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows.

• Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) and experience with data pipelines, analytics, or telemetry.

• Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation.

• Strong UX and front-end sensibility, with strong UI/UX sensibilities and the ability to work closely with designers.

• Experience collaborating with engineering teams on complex frontend + backend product builds.

• Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems.

• Familiarity with hosting, DNS, or domain infrastructure is a plus.

• Proven ability to drive strategy, prioritize effectively, and deliver with ownership.

• Excellent communication, problem-solving, and stakeholder management skills.