Senior Product Manager, Ad Monetization

The Role

As Senior Product Manager, Ad Monetization, you'll join a small product and engineering team building RevenueCat's next generation of monetization products for app developers.

Ads at RevenueCat are early, but we're no longer starting from zero. Ad revenue tracking is live, along with rewarded-ad infrastructure including in-app currency, entitlement grants, and server-side reward validation. We've seen strong early adoption and are entering the next phase of investment in the space.

You'll report to our product lead for Ads and become the primary Individual Contributor (IC) product owner for ad monetization. You'll own significant parts of the roadmap end-to-end: understanding customer problems, identifying opportunities, forming hypotheses, working closely with engineering and design, shipping quickly, and using what we learn to determine what comes next.

This is still a fast-moving initiative with significant strategic latitude. We're specifically looking for someone who has built ad monetization products for mobile apps, ideally at a mediation platform, ad network, SSP, or similar company serving app publishers. You should already understand the ecosystem well enough to contribute a strong point of view while remaining willing to challenge your assumptions as we learn.

About you:

• You have 5+ years of experience owning product decisions end-to-end. Your title may have been Product Manager, founder, or something else — what's important is that you've been accountable for deciding what to build and whether it worked.

• You've built and shipped publisher-facing ad monetization products for mobile apps, and have firsthand experience solving the product, technical, and business problems involved in helping developers monetize ad inventory.

• You deeply understand the mechanics of mobile ad monetization, including how publisher inventory, demand sources, auctions, pricing, mediation, and measurement interact.

• You understand the incentives of the different participants in the ad ecosystem and can reason about both the technical and commercial implications of product decisions.

• You are excited about RevenueCat's mission to help developers make more money and about expanding that mission beyond subscriptions.

• You have an entrepreneurial mindset and are excited to take an initiative with early traction and help turn it into a significant product area.

• You are sufficiently technical to work closely with engineering on SDKs, APIs, integrations, data flows, and other technical product decisions.

• You have demonstrated the ability to ship and learn quickly, including finding pragmatic solutions to hard problems with many constraints.

• You are comfortable operating with ambiguity, making decisions under uncertainty, and taking responsibility for the outcomes of those decisions.

• You communicate clearly across different audiences and media, particularly in writing.

In the first month, you'll:

• Build a deep understanding of what's live today, including ad revenue tracking, rewarded-ad infrastructure, and virtual currency and entitlement flows.

• Spend significant time talking with customers using these products to understand what's working, what isn't, and where the biggest opportunities may be.

• Build strong working relationships with your engineering, product, design, data, and go-to-market counterparts.

• Develop context on our existing strategy, customer research, technical architecture, and the hypotheses behind our current roadmap.

• Begin contributing your own perspective on where RevenueCat should invest next.

Within the first 3 months, you'll:

• Take ownership of a meaningful portion of the ad monetization roadmap.

• Work closely with engineering to identify the fastest and most effective ways to validate your next set of product hypotheses.

• Ship or meaningfully advance your first product bets.

• Establish a strong understanding of the opportunities, constraints, and tradeoffs that should shape our roadmap.

• Effectively collaborate with senior stakeholders on priorities for the area.

Within the first 6 months, you'll:

• Independently drive product discovery, prioritization, and execution across your areas of the ad monetization roadmap.

• Have shipped meaningful improvements for customers and developed clear signals about what we should invest in next.

• Have a documented point of view on where RevenueCat should be headed in ad monetization over the longer term and what capabilities we'll need to get there.

• Have materially improved RevenueCat's understanding of the ad monetization vendor ecosystem, customer needs, competitive landscape, and relevant industry trends.

• Be recognized internally as a domain expert who can help the broader company reason about advertising and monetization.

Within the first 12 months, you'll:

• Be the primary IC product owner for RevenueCat's ad monetization products.

• Have shipped products that create measurable monetization value for our customers and establish a meaningful new growth opportunity for RevenueCat.

• Have a credible, evidence-backed view of RevenueCat's longer-term opportunity in ad monetization and a roadmap for pursuing it.

• Have shipped enough meaningful bets that you've also stopped, changed, or deprioritized something when the evidence showed it wasn't delivering the value we expected.