Senior PPC Manager

About the role

We are looking for a rigorous Senior PPC Manager to own paid search for one of our core D2C subscription products. The funnel is simple: ad → quiz → trial → subscription. The scale is: ~200 countries, 30+ languages, hundreds of Search campaigns across Google Ads and Microsoft Advertising.

You will be measured on two numbers: daily conversions and cohort ROI — not clicks, not traffic.

You'll operate with serious leverage: an API-driven build pipeline and AI tooling handle the mechanical work. Your job is judgment — what to scale, what to cut, where the next dollar goes. The bar is high and so is the upside: performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Key Responsibilities

Own the account

• Own account architecture, campaign structure, and naming conventions across Google Ads and Microsoft Advertising
• Develop and maintain SOPs for keyword management, bid strategy, and performance review cycles

Own the keyword universe

• Full ownership of segmentation, match-type logic, negative build-out, and ongoing expansion
• Systematically identify and test new keyword opportunities using search term data, auction insights, and competitor signals
• Keep keyword health at scale: regular audits, quality score monitoring, search query analysis

Manage budgets like a CFO

• Manage monthly budgets with direct accountability for CPA and ROAS
• Define and execute A/B testing roadmaps across ad copy, landing pages, and bidding strategies
• Partner with the analytics team to track funnel performance and attribute revenue accurately

Report and improve

• Build and maintain dashboards and performance reports for paid search KPIs
• Surface insights and recommend structural or strategic changes backed by data
• Stay current on platform updates and evaluate their impact on account strategy

Qualifications

Must-Have Experience

• 3+ years managing paid search campaigns on Google Ads
• Personally owned budgets of $500K+/month with direct accountability for CPA / ROAS targets
• Built and maintained keyword systems at scale — segmentation, expansion frameworks, and negative structures across tens of thousands of keywords
• Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies
• Uses AI tools (ChatGPT, Claude, Gemini) actively in daily workflow — data analysis, automation, copy generation and testing — not just aware of them
• Has built processes from scratch: SOPs, review cycles, and quality systems that run without you
• Working proficiency in English (B2+)

Nice to have

• Microsoft Advertising (Bing) experience
• Background in web products or mobile apps; subscription (D2C) is a strong plus

Who You Are

• Fast, sharp thinker — you separate signal from noise and instantly see which number in a report actually matters
• Analytical — every decision is backed by a period, a threshold, and a dollar amount
• Full owner of your zone — from diagnosis to result, no reminders needed
• Ambitious — you want to grow fast and prove it with performance

What's Offered

• Remote work environment (work from anywhere)
• Competitive salary + monthly KPI bonus of $1,000–$5,000, tied to channel conversions and ROI
• A path to Channel Lead — prove yourself and you own the channel end to end; we promote on performance, not tenure
• Any equipment you need, provided by the company
• Unlimited vacation
• Flexible Independent Contractor Agreement