Senior Performance Marketing Specialist

At Fortis Media, we specialize in performance marketing for complex and highly regulated industries, including iGaming, gambling, sports betting, and other challenging verticals.

We work with ambitious brands that need more than standard advertising approaches, managing large media budgets, sophisticated advertising infrastructures, and campaigns that require strategic thinking, technical expertise, and constant adaptation.

We're a team that values ownership, initiative, and practical problem-solving. We believe great performance marketing comes from combining data, creativity, and collaboration.

As we continue growing, we're looking for people who want to make a real impact, improve how things are done, and become a core part of a close-knit team that genuinely enjoys working together.

About The Role

We're looking for an experienced performance marketer who can confidently take ownership of paid media strategy and execution across multiple client accounts. You'll thrive in this role if you're a proactive problem-solver who enjoys working directly with clients, making informed decisions, and finding innovative ways to improve campaign performance while contributing to the growth of the agency.

Key Responsibilities:

• 🚀 Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels
• 📊 Build campaign structures, audience strategies, budget plans, and testing roadmaps
• 🧪 Run and measure A/B tests to improve campaign performance and achieve campaign goals
• 📈 Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets
• 🔍 Interpret campaign data into actionable insights, recommendations, and optimization plans
• 🎯 Ensure accurate conversion tracking, campaign measurement, and forecasting processes
• 📋 Lead reporting and forecasting while turning performance data into clear next steps
• 🎨 Advise on creative direction based on campaign performance, platform best practices, and business objectives
• 🤝 Collaborate with the Digital Account Strategist to support client success and account growth
• ⚡ Make proactive pivots to campaign strategy based on performance data, market trends, and expertise
• 💬 Participate in client meetings and support proposals or sales conversations
• ⚙️ Improve internal processes, SOPs, reporting systems, and workflows
• 📝 Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

Requirements

To excel in this role, you need:

• ✅ 5+ years of hands-on paid media experience, ideally within an agency environment
• ✅ Strong expertise with Meta Ads and TikTok Ads
• ✅ Knowledge of DSP and Programmatic Advertising
• ✅ Proven ability to plan, strategize, lead, and execute campaigns end-to-end
• ✅ Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions
• ✅ Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• ✅ Experience with ad performance tracking tools such as Keitaro
• ✅ Proven experience with campaign cloaking
• ✅ Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies
• ✅ Strong analytical skills with the ability to turn data into actionable recommendations
• ✅ Experience working directly with clients and managing stakeholder relationships
• ✅ Ability to provide creative direction and collaborate effectively with designers and creative teams
• ✅ Experience making proactive campaign adjustments based on performance data
• ✅ Fluent English communication skills
• ✅ Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors
• ✅ Knowledge of purchasing and setting up advertising accounts when needed
• ✅ Ability to migrate campaigns and advertising accounts between business managers and platforms

Brownie points for:

• ⭐ Experience with Google Ads
• ⭐ Experience with Snapchat Ads
• ⭐ Experience with Amazon Ads
• ⭐ Knowledge or experience with Progressive Web Apps (PWA)

The ideal candidate is collaborative, positive, and highly proactive. They enjoy solving problems, communicating with teammates and clients, and taking initiative without needing constant direction.

Benefits

What’s in it for you?

• 💰 €3,500–€4,500 with flexibility for exceptional candidates
• 🌍 Full-time, fully remote position
• 🏖️ 20 days of paid vacation annually
• 📅 1 personal day every quarter
• ✈️ Fully paid workation once per year
• 🎉 Choice of public holidays based on either your home country or Lithuania
• 🤝 Opportunity to join the team in Vilnius for onboarding and build strong relationships
• 📈 Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries
• 🏡 Long-term role as a fully integrated member of the Fortis Media team