Senior National Account Manager - Asda, Morrisons and Morrisons Daily Portfolio

Reporting to the Retail Sales Controller, the Senior National Account Manager owns the commercial direction and performance of the Asda, Morrisons, and Morrisons Daily portfolio. This role leads the end-to-end customer agenda, from strategy, Joint Business Planning, and senior negotiation through to in-store and digital execution, performance management, and investment governance.

As a senior leader in Retail Channels, the role shapes wider channel thinking, provides clear commercial challenge, deputises where required, and mobilizes cross-functional teams behind opportunities that maximize impact for players, retailers, Allwyn, and Good Causes. The role combines direct account ownership with purposeful people leadership, ensuring clarity, capability, and accountability for the team to deliver excellence.

What You’ll Be Doing

Commercial Ownership and Growth

• Own the strategy, customer plan, and commercial performance for designated major retailers across the Asda, Morrisons, and Morrisons Daily portfolio, with clear targets for sales, revenue, profit, responsible growth, and returns to Good Causes.
• Create and deliver compelling Joint Business Plans that align Allwyn’s ambitions with each retailer’s strategy, operating model, customer priorities, and growth agenda.
• Lead senior commercial negotiations, construct evidence-based proposals, and secure customer commitment to plans that increase distribution, availability, visibility, engagement, and sustainable sales.
• Analyze commercial, operational, and shopper performance to identify opportunities, address risks, and translate insights into decisive action.
• Own the portfolio forecast and retailer investment plan, including trade marketing and capital expenditure, ensuring disciplined governance, return on investment, and compliance with Allwyn processes.
• Identify and commercialize opportunities across retail, e-commerce, Scratchcards, product placement, activation, and relevant new technology initiatives.

Customer Leadership and Execution

• Build trusted, influential relationships from buyer to director level across commercial, operations, marketing, digital, technology, and other relevant retailer functions.
• Lead the deployment of Allwyn’s transformation and new license priorities across the portfolio, ensuring plans are practical, fully aligned, and executed at pace.
• Create robust retailer and store communication plans that improve availability, compliance, product execution, and colleague engagement.
• Lead strategically important trials and projects, coordinating retailer, internal, and third-party stakeholders from concept and commercial case through to implementation and evaluation.
• Deliver Responsible Play priorities with customers, embedding player protection, age controls, and healthy play principles into account plans and execution.

Delivering Through People

• Directly line manage a National Account Manager and a National Account Executive, setting clear outcomes, decision rights, and performance expectations aligned to the portfolio plan.
• Coach the team to build stronger commercial judgment, retailer insight, negotiation capability, and confident senior stakeholder management.
• Create an inclusive, high-support, and high-accountability environment where colleagues can excel and understand how their contributions support Good Causes.
• Use regular performance conversations, focused development plans, and meaningful delegation to accelerate capability, ownership, and succession strength.
• Lead through others rather than becoming the delivery bottleneck, intervening where seniority adds value while empowering the team to own their customer plans and commitments.
• Role-model Allwyn’s purpose and values in every decision, balancing commercial pace and ambition with integrity, responsibility, collaboration, and care for colleagues, retailers, and players.

Enterprise and Channel Leadership

• Act as a thought leader for the Retail Channels team, bringing a strong external perspective on retail, competitors, technology, shopper behavior, and emerging commercial models.
• Partner with the Retail Sales Controller and peers to shape channel strategy, prioritize resources, and translate functional goals into executable customer plans.
• Build productive cross-functional relationships and challenge constructively to remove barriers, improve decisions, and deliver the right outcome for the wider business.
• Represent the Asda, Morrisons, and Morrisons Daily portfolio in leadership forums, provide clear performance narratives, and escalate material opportunities or risks with recommended action.
• Deputise for the Retail Sales Controller where required and contribute to wider strategic retail projects beyond the directly owned portfolio.

What Experience We’re Looking For

• Significant experience leading major multiple retail accounts with high turnover and complexity, from strategy and business planning through to execution and performance delivery.
• A strong record of delivering commercial growth through Joint Business Planning, senior negotiation, insight-led selling, and disciplined account management.
• Direct line management experience of National Account Managers and/or National Account Executives, with evidence of coaching people to higher performance.
• Proven ability to build and influence customer relationships at director level across multiple functions.
• Strong financial acumen, including forecasting, investment management, performance analysis, and the ability to turn data into clear commercial recommendations.
• Experience leading complex cross-functional projects, customer trials, and third-party delivery with significant budgets and multiple dependencies.
• Excellent written, verbal, and presentation skills, with the confidence to communicate to senior internal and external audiences.
• Proficiency in relevant office, collaboration, and reporting tools, plus a full UK driving license and willingness to travel across the Asda, Morrisons, and Morrisons Daily portfolio and wider UK as required.

About Us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation – We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market that are supported by our responsible play values and are accessible to all.

Giving Back – Playing the lottery generates around £30 million a week for charities and good causes in the UK. Our aim is to double this number by the end of the first 10-year license.

Sustainability – Our aim is to become a net-zero national lottery. We have 2030 targets to decarbonize our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. We’re also working with our value chain partners to develop a net-zero target date.

Empowering Every Voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities, and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive, whether people play a game in a store or online, because when everyone can play, everyone wins.

An Inclusive Reward Offering with Wellbeing at the Centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritizing wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues—they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding