Senior Marketing Specialist

About the company

Our client is a boutique digital agency based in the North West of England, specializing in bespoke web design and integrated marketing strategies. With a focus on the UK market, the team provides high-impact services across SEO, paid advertising, social media, and e-commerce development for a diverse range of business owners. By utilizing platforms like Shopify and WooCommerce, they help brands transition into the digital space and scale their online presence through data-driven lead generation and creative branding solutions.

As a fast-growing agency, the team prides itself on a uniquely personalized approach, moving away from the rigid structures of corporate environments to work directly with clients on their core visions. The culture is collaborative and agile, emphasizing professional support and technical excellence. Candidates joining the team will contribute to future-proofed digital projects where innovation and measurable results are at the forefront of every campaign.

Job Summary

We are seeking a high-caliber Senior Marketing Specialist to join a thriving digital marketing and web design agency. This is not a media buying role; it is a holistic marketing position for a strategist who understands the intersection of traffic, conversion, and technical execution. You will be responsible for driving high-quality leads and online growth for a diverse portfolio of clients across the North West of England, ensuring their digital presence is not just visible, but profitable. If you are a technical marketer who thrives on data-driven results and agency-paced environments, this is your opportunity to play a pivotal role in a growing team.

Key Responsibilities

• Strategy & Execution: Develop and manage end-to-end multi-channel marketing campaigns with a focus on PPC and SEO.
• Paid Media Oversight: Manage and optimize complex campaigns across Google Ads and Meta Ads to meet strict client KPIs.
• Lead Generation: Implement and refine strategies specifically designed to generate high-quality leads for service-based and e-commerce clients.
• Technical Implementation: Build, edit, and optimize high-converting landing pages to ensure maximum ROI on ad spend.
• Performance Reporting: Analyze campaign data to provide actionable insights and transparent reporting to stakeholders.
• Client Success: Ensure the technical and creative aspects of each account align with the client’s brand and growth objectives.

Requirements

• Expert Paid Ads Experience: Proven track record of success managing both Google Ads and Meta Ads at a senior level.
• SEO Proficiency: Solid understanding of search engine optimization strategies to drive organic growth.
• Agency Background: Significant experience working within a fast-paced agency environment, managing multiple client accounts simultaneously.
• Technical Skillset: Ability to build and edit landing pages; you must be technical enough to handle the web side of marketing.
• Communication: Exceptional written and verbal English skills.
• Zone Alignment: Availability to work a strict 9-5 schedule in the GMT timezone.

Nice-to-Haves

• Advanced technical web development experience.
• Deep expertise in Shopify or bespoke e-commerce platforms.
• A portfolio of high-performing landing pages built from scratch.
• Experience in client-facing roles with the ability to manage the full client lifecycle.

Benefits

Competitive salary based on experience and qualifications.

Clear progression into leadership and management roles

Opportunity to manage your own book of clients from end-to-end

Stable, long-term offshore position within an established UK agency

Potential for performance-based incentives as the role evolves

Exposure to a wide variety of industries and modern marketing tools