Senior Marketing Manager - Narrative and Launch

Launches. You drive them: the plan, the sequencing, the proof points, and the readiness of everyone who has to talk about it. That means hands-on execution as well as coordinating digital marketing, PR, and events into one coherent multichannel launch.

The narrative. How we explain what we’ve built, to each audience that matters, in a way that survives contact with a skeptical one. The SVP of Marketing owns the brand, corporate, and product narrative, and you’re a key player in building it: you research, build, test, and bring the evidence that changes it, then make it hold everywhere it has to work: the site, the deck, the brief, the booth, the briefing, the field.

Execution. You’ll get your hands dirty: content, social, creative, events. And you’ll coordinate the vendors and freelancers who extend what a small team can do and hold their work to the standard.

Translating the technology. You work directly with the people who built this and turn it into explainers, technical briefs, launch narratives, and customer stories. You are not the deepest technical mind in the room. You are the person who knows which question unlocks the explanation, and what to do with the answer.

Accuracy. We are careful about what we say publicly, and this role carries that. You will decide whether the way we describe the 20x performance per watt is something we can stand behind and say so when it isn’t.

Competitive. Where the incumbents and the other challengers actually are, which of their advantages hold up, and what that means for how we position. Bring the research, not the opinion.

Enablement. Materials that business development and technical sales actually use, because they answer the questions they’re getting. If they route around what you build, that’s your signal.

Brand and breadth. How we sound, what we’re recognized for, and whether the story holds together across everything a person encounters. Plus analyst and press support, internal comms, and the marketing strategy work that comes with a small team. At this size, the line between “my job” and “the work” is thin, and we’re upfront about that.

How you’ll work

This part matters as much as the résumé.

• Challenge and improve. Don’t assume anyone knows better, including the people who’ve been here longest. Especially not us.
• Come prepared. An opinion with research, data, or intel behind it beats ten without. Bring the argument, not the instinct.
• Don’t wait for permission. See the opportunity, take it, tell us what you did. Direction will not always arrive before the moment does.
• Build the mechanics. We’re building a marketing function from scratch. The frameworks, the launch process, the enablement system, the competitive cadence: they don’t exist yet, and part of this job is making them exist.

What we’re looking for

Semiconductor or AI infrastructure experience is preferred, and we mean preferred rather than required. If you’ve done this work in another technically demanding category and can show us you get up to speed fast, we want the conversation. If you’re new to semiconductors, the first ninety days are built around getting you fluent, with the engineers and with the claims, before you’re expected to hold the line on either.

• 7+ years of marketing, including roles where you owned positioning, messaging, and launches.
• Command of the craft. Positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, brand expression. We’re building a function, so the mechanics matter as much as the strategy.
• The ability to get fluent fast in hard technology and make it land for people who don’t share your context. You’ll work closely with engineers and chip architects, and you need to hold your own in those rooms and know which question changes the message.
• Judgment about claims. We’d rather be precise than impressive, and we need someone who will hold that line under pressure.
• You write clearly about complicated things, for technical and non-technical readers, without diluting either.
• You’ve built process where none existed, and you didn’t wait to be asked.
• You’ve done the work yourself, not only directed it: written the piece, run the event, briefed the freelancer, shipped the thing.
• Creative experience, either making the work yourself or working directly with creative teams and agencies to get it made well.
• Comfort with ambiguity and with hardware timelines. Silicon doesn’t move on a software cadence.

Nice to have

• Semiconductor, hardware, or AI infrastructure marketing.
• Edge or client AI inference, or the OEM and design-win motion around it.
• You’ve worked shoulder to shoulder with researchers or engineers to make their work legible.
• Both agency and in-house experience, and a clear view of what each taught you.

What this job is not

We’d rather lose you here than at month four.

• Not a demand gen role. There’s no MQL target here, and if pipeline volume is how you keep score, this will frustrate you.
• Not only a content or social role. You’ll do that work, and it matters, but it serves the launches and the narrative rather than standing on its own.
• Not the owner of the website or the digital channels. That sits with digital marketing.
• Not a narrow lane. The team is small.
• Not a first positioning job. If positioning has always been handed to you, this isn’t the role yet.
• Not a role where the brief arrives finished.

Where this goes

This seat is built to grow. Director is the next step for the person who earns it, on outcomes, with or without a team to manage, and what you build in the first year will shape what the role becomes.

Location and travel

Remote within the US, with travel to our offices, customers, and industry events several times a year.