Senior Manager of Experience Optimization

Responsibilities:

Subscription, Registration & Paywall Optimization

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
• Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
• Establish conversion benchmarks, reporting, and scalable optimization processes across the business.

Conversion Optimization & First-Party Data

• Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.
• Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.
• Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement.

Search, AI & Onsite Experiences

• Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities.
• Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email.

Cross-Functional Leadership

• Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives.
• Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization.
• Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization.

Skills

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.
• Proven success improving conversion through A/B testing and experimentation.
• Experience with subscription, membership, or digital media businesses.
• Hands-on experience with paywall or subscription platforms (Piano preferred).
• Strong analytical skills, including funnel analysis, experimentation, and performance measurement.
• Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.
• Excellent cross-functional collaboration and stakeholder management skills.

What success looks like

In your first year, you will:

• Increase subscription and registration conversion rates through continuous experimentation.
• Establish a scalable testing program with measurable improvements across the conversion funnel.
• Improve first-party data capture to support personalization and audience growth.
• Create seamless onsite experiences that work in concert with lifecycle marketing.
• Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact.