Senior Growth Marketing Manager

Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families. Our latest product is, which just launched to rave reviews.

Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being completely bootstrapped and profitable.

About the Role:

We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend.

Responsibilities:

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets.
• Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly.
• Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning.
• Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales.
• Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research.

Requirements

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business.
• Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics.
• Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance.

Benefits

Our competitive compensation package includes: Competitive Salary + Equity Package, 401K matching, Wellness, learning, and home-office budgets, Health, Dental & Vision Medical Plans.