Senior Director of Demand Generation

We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue’s enterprise business, reporting into our SVP of Marketing. This role owns the demand engine end-to-end, the pipeline, the program budget, and distinct growth channels: paid media, lifecycle marketing and integrated campaigns, industry demand generation partnerships, and our paid referral program.

The Senior Director will lead the demand generation organization through a team of managers and individual contributors (ICs), each owning a discipline, and will set the global demand methodology, standards, and measurement that regional teams execute against. As the senior voice for demand generation, you will reconcile competing priorities across sales, product, regional leadership, and global functional heads, and you will be the single point of accountability for marketing pipeline across every channel that generates it.

This is a role for someone who is equal parts strategist, operator, and dealmaker. You will decide where our demand dollars go, set the campaign and lifecycle strategy that carries prospects from first touch to closed-won, and personally build the partner and referral relationships that put Pacvue in front of buyers we cannot reach on our own.

Responsibilities:

• Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
• Establish the methodology the demand function runs on globally; campaign frameworks, performance standards, channel playbooks, and measurement
• Partner with regional marketing leaders, including the Director of EMEA Marketing, so global campaigns land with regional market fit and sales alignment
• Own paid strategy across search, social, display, and content syndication, with Google Ads, Meta, and LinkedIn as core channels, holding the team to targets for CPL, cost per opportunity, and ROAS on pipeline
• Own the lifecycle strategy across email, nurture, and in-product touchpoints, building segmented programs that convert existing database demand rather than only buying new leads
• Partner with Product Marketing to turn positioning and messaging frameworks into campaigns that convert, and with Content and Events so every program lands as one coherent story
• Align demand generation goals with Sales leadership on shared definitions and targets; own the lead-to-opportunity handoff and support SDR/BDR effectiveness
• Own industry partnerships as a demand channel — identify, negotiate, and scale co-marketing relationships with retailers, technology partners, agencies, and industry media that generate qualified pipeline
• Own the paid referral program end-to-end: partner recruitment, incentive and commission structure, enablement, tracking, payout operations, and performance reporting
• Partner with Sales, Legal, and Finance on partner agreements, referral terms, deal registration, and attribution of partner-sourced pipeline
• Manage through leaders — set direction and standards for disciplines you do not execute yourself, and develop your managers into stronger leaders
• Measure demand performance and ROI through data analytics; provide regular reporting to leadership on funnel health across all regions
• Drive a continuous testing agenda across channels, audiences, creative, and landing page conversion, and improve lead quality at every stage handoff in partnership with Sales and Marketing Operations

Skills & Qualifications:

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth. This role requires career depth in the demand discipline itself, not oversight of it as one of several functions
• Senior leadership responsibility for a global or multi-region functional area, owning the standards and measurement regional teams operate against
• Proven experience leading demand generation teams through a layer of managers
• Demonstrated ownership of a demand budget and pipeline target across multiple channels simultaneously; breadth across the funnel, not depth in one channel alone
• Deep, hands-on performance marketing background, with significant paid budgets owned across Google Ads, LinkedIn, and Bing
• Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
• Experience building co-marketing, channel, affiliate, or referral programs as a measurable source of pipeline, including structuring the incentives and negotiating the agreements behind them
• Strong analytical skills with real fluency in funnel math and attribution
• Experience working in matrix organizations and driving alignment with regional counterparts you do not directly manage
• Strong expertise in B2B marketing (SaaS, eCommerce, retail media, or commerce advertising preferred); experience in a scale-up environment
• Ability to work effectively in a fast-paced, results-driven environment
• Ability to challenge the 'status-quo' and not be afraid to test new, bold ideas