Director of FP&A (Financial Planning & Analysis) - Enterprise Business
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Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks, including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China.
At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.
About the Role:
The Director of FP&A leads the financial planning, analysis, and forecasting function for the Enterprise business. This role owns financial strategy for the business — through lower management — and reconciles multi-stakeholder views to drive decisions with long-term organizational impact.
Responsibilities:
Financial Strategy and Planning
- Own and drive the annual budgeting and quarterly forecasting processes end-to-end
- Set financial targets and KPIs in partnership with the executive team, and hold department heads accountable to them
- Identify financial trends, risks, and opportunities that shape company strategy, and act on them independently
- Lead the development of financial models and frameworks that shape strategic initiatives and M&A activity across the business
Decision Support
- Independently recommend and guide financial direction on strategic projects, product launches, and market expansion opportunities, in partnership with senior leadership
- Build the dashboards and reporting frameworks the executive team relies on to run the business
- Own variance analysis against budget and prior year, and drive the corrective actions that follow
- Set the standard for evaluating ROI and financial impact on proposed investments and operational changes across the company
Team Leadership
- Lead the FP&A function through subordinate managers, overseeing multiple integrated teams
- Set the processes, tools, and best practices the function runs on
- Develop the leaders on the team, including succession planning for key roles
- Ensure financial reporting and planning stay aligned across accounting, operations, and product
Cross-Functional Collaboration
- Serve as the primary financial strategy partner to senior management and department leaders, translating business drivers into financial plans
- Present financial insights and recommendations to senior leadership, providing analysis that informs board-level decisions
- Influence organizational strategy through financial analysis, and drive financial discipline across the org
Skills & Qualifications:
- 12+ years of experience, including senior leadership responsibility
- Proven ability to lead a major function or department
- Strategic planning and long-range execution experience
- Strong financial and operational management capabilities
- Experience developing leaders and succession planning
- Executive-level presentation and influence skills
- Strong proficiency in Excel, financial modeling, and data analysis tools. Experience using AI to drive efficiencies.
- Experience with financial planning software (Anaplan, Workday, Adaptive, etc.)
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Pacvue
View Company ProfilePacvue (operating under pacvue.com, legally Pacvue Inc.) is the premier, enterprise-grade retail media advertising automation platform, e-commerce commerce intelligence pioneer, and multi-channel marketing orchestration powerhouse engineered to act as the definitive, high-velocity programmatic bidding, algorithmic budget optimization, and unified analytics layer for global consumer packaged goods (CPG) brands, enterprise merchants, and digital agencies worldwide. Co-founded in 2018 by veteran e-commerce and adtech innovators Melissa Burdick and Zhaohui Tang, the company completely eliminates the severe systemic friction of modern marketplace retail media management—where brands face fragmented advertising dashboards, manually intensive budget optimization tasks, and inconsistent cross-channel reporting metrics across disconnected networks—by deploying a disciplined retail media execution matrix. Moving far beyond traditional, siloed ad platforms or passive reporting wrappers, Pacvue natively unifies automated programmatic bidding rules, custom AI-driven recommendation loops, share of voice tracking, and real-time inventory-aware advertising levers across over 90 retail channels including Amazon, Walmart, Target, Instacart, and eBay into a high-availability developer and marketing hub. Following a major acquisition epoch by Assembly (a leading e-commerce software platform backed by private equity powerhouse Advent International), Pacvue executed a powerful market integration with Helium 10 to establish the absolute global gold standard in unified commerce software. Under the hood, its technology core utilizes optimized API endpoints, machine-learning-driven programmatic optimizations, and secure data pipelines designed to process billions in media spend with real-time performance telemetry. What sets Pacvue apart is its uncompromising dedication to replacing fragmented, manual ad workflows with absolute financial predictability, multi-channel marketplace visibility, and automated data-driven campaign execution; by bridging the gap between performance-intensive relational retail data and immediate, consumer-first conversions, the enterprise remains a definitive cornerstone of modern algorithmic retail media and global digital commerce transformation.
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