Senior Digital Marketing Specialist

We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector.

This role is ideal for an autonomous marketer who combines strategic thinking with hands-on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth.

You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued.

Ideal Profile

Essential Experience

• Minimum 5 years of experience in digital marketing or marketing management
• Proven ability to independently manage marketing initiatives with minimal supervision
• Strong content marketing and copywriting capabilities
• Hands-on website management experience
• Experience using HubSpot CRM and marketing automation
• Demonstrated experience planning and managing digital campaigns
• Experience analysing campaign performance and identifying optimisation opportunities
• Strong understanding of customer journeys, lead generation, and lead qualification
• Excellent written and verbal English communication skills

Technical Skills

• HubSpot
• Figma
• Claude AI and other AI-powered marketing tools
• Google Workspace
• Website CMS platforms
• Marketing analytics platforms
• Experience integrating AI into marketing workflows will be highly regarded

Professional Attributes

• Highly proactive, organised, and accountable
• Self-motivated and comfortable working independently
• Curious and commercially minded
• Confident in making recommendations and asking questions
• Strong critical thinking and problem-solving abilities
• Solution-oriented and adaptable in a changing environment
• Receptive to constructive feedback and committed to continuous improvement
• Focused on achieving strong business outcomes

Responsibilities

Digital Marketing & Website Management

• Manage and continuously improve the company website
• Create, update, and publish engaging website content
• Develop landing pages and campaign-specific pages
• Optimise website performance and user experience
• Maintain consistency across marketing content and brand standards

Content Creation

• Develop high-quality written and visual marketing content
• Create downloadable lead magnets and gated resources
• Produce blogs, case studies, whitepapers, and marketing collateral
• Design graphics and digital assets using Figma and AI-assisted workflows
• Repurpose content effectively across multiple marketing channels

Marketing Automation & CRM

• Manage marketing activities within HubSpot
• Build and maintain lead capture workflows
• Ensure gated content and lead capture processes integrate effectively with HubSpot
• Develop and maintain lead scoring processes
• Collaborate with sales to ensure marketing-generated leads are appropriately qualified
• Support campaign reporting, analysis, and optimisation

Campaign Management

• Plan and execute digital marketing campaigns
• Monitor campaign performance and analyse marketing data
• Recommend improvements based on performance insights
• Support SEO and website optimisation initiatives

Webinar & Event Coordination

• Coordinate online webinars from planning through delivery
• Manage registrations and attendee communications
• Prepare presentation and supporting marketing assets
• Support presenters during live webinar delivery

AI-Driven Marketing

• Leverage AI tools to improve marketing productivity, creativity, and outcomes
• Apply AI to content creation and campaign planning
• Use AI-assisted design and research workflows
• Identify opportunities to optimise marketing processes and automation
• Continuously explore practical applications of AI across the marketing function