Senior Digital Marketing Manager

About MANSCAPED: MANSCAPED® is the premier, internationally recognized men’s grooming lifestyle brand, e-commerce pioneer, and global consumer product innovator on an absolute mission to introduce and elevate a whole new self-care routine for men. Originally entering the consumer tech space as the definitive category creator of below-the-waist grooming, MANSCAPED has rapidly transformed into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and inside major retail chains including Target®, Walmart, and Best Buy. Guided firmly by a people-centric culture that prioritizes seven core values—accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation—the brand fosters the holistic well-being and professional maturation of every team member. Beyond commercial success, “ball work is honest work,” a mindset anchored by our proud, long-term partnership with the Testicular Cancer Society to actively raise awareness for critical healthcare initiatives. MANSCAPED provides high-agency growth marketers with an uncompromised remote canvas to lead complex paid media scaling projects and drive cross-functional product launches safely across worldwide digital retail networks.

Position Overview

We are seeking a highly analytical, performance-driven Senior Digital Marketing Manager to join our core centralized Integrated Marketing group in a full-time remote capacity within the United States. Reporting directly to the Senior Director, Integrated Marketing, you will step up to claim individual strategic operational accountability for leading, trafficking, and optimizing our comprehensive paid media campaigns across a multi-million dollar performance advertising architecture. Shifting completely away from legacy basic ad posting or passive metrics logging, you will serve as the primary digital marketing owner for global product releases, working at a high-velocity intersection of consumer data analytics, conversion rate optimization (CRO), and direct-to-consumer (DTC) scaling. This position requires an acquisition veteran with 6+ years of dedicated platform experience who manages external agency partners fluidly, steers specialized creative pipelines smoothly across our Project Cyclone and Sapphire workstreams, and scales emerging social commerce channels to drive month-over-month revenue growth.

Key Responsibilities

• Omnichannel Paid Media Campaign Governance: Manage, traffic, and implement complex high-yield conversion campaigns across global digital advertising ecosystems, defining placement budgets natively utilizing Facebook Ads tools across Meta, Google, Bing, and Snapchat.
• Social Commerce Growth Optimization: Oversee and scale the corporate TikTok Shop program to maximize monthly Gross Merchandise Value (GMV), collaborating peer-to-peer natively leveraging Social Media Manager guidelines alongside organic, affiliate, and Amazon retail cells.
• High-Visibility Product Launch Curation: Act as the primary digital advertising owner for all upcoming product releases, organizing multi-layered launch configurations across cross-functional Agency, PMO, Product, and International divisions.
• Strategic Agency Partner Directorship: Manage and lead our external agency partners on daily executional needs, inspiring operational excellence across flighting schedules, creative asset requirements, custom UTM tracking parameters, and channel mix rules.
• Creative Workstream Conceptualization: Guide the performance strategy and iteration mechanics for our specialized **Project Cyclone** and **Sapphire** creative cells, requesting and supplying precise conversion-focused feedback on upcoming video and static ad concepts.
• Regimented Media Learning Agendas: Partner with internal division leadership and external network executives to execute audience betas, real-time platform optimizations, and robust landing page/creative A/B test splits.
• Cross-Functional Media Synchronization: Share data-backed channel discoveries and scaling observations across internal podcast, creative design, and brand marketing cells to maximize multi-touch conversion performance.
• Platform Partner Negotiation: Build and maintain strong relationships with global platform vendors, negotiating optimal cost-per-thousand (CPM) rates and experimental budget thresholds for upcoming media tests.
• Corporate Security and Communication Compliance: Adhere strictly to corporate identity protection rules, managing brand reputation and ensuring all digital hiring actions match verified, official `@manscaped.com` internal email domains.

Required Skills & Qualifications

• 6+ years of verified professional history running commercial full-stack digital marketing, enterprise paid media strategy, e-commerce acquisition management, growth marketing leadership, or DTC conversion consulting.
• Deep, authoritative technical command of programmatic ad bidding, pixel tracking, attribution models, digital retail metrics, custom audience construction, and landing page optimization rules.
• Expert-tier operational background trafficking ads, scaling budgets, and navigating dashboard managers natively utilizing Facebook Ads criteria (explicitly across Meta Ads Manager, Google Ads, and TikTok Business Center).
• Practical operational familiarity organizing multi-layered campaign schedules, reviewing ad asset copy, and tracing cross-channel engagements natively using Social Media Manager software tools (including task tracking tools like Asana).
• Demonstrated history successfully executing high-stakes seasonal marketing campaigns and driving international revenue expansion while strictly maintaining target return-on-ad-spend (ROAS) efficiencies.
• Outstanding verbal, written, and cross-functional communication traits in fluent English, with a natural ability to operate autonomously and build immediate trust across distributed engineering, creative, and executive stakeholder cells.
• Location Context: Position open exclusively to qualified digital growth managers based permanently and resident within the **United States** to work under a 100% remote-first framework.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial marketing history operating within an established multi-national direct-to-consumer (DTC) lifestyle brand, hyper-scale beauty/grooming enterprise, digital native retail house, or premier consumer media agency.
• Hands-on functional familiarity managing native shopping integrations within short-form video ecosystems or coordinating social-influencer content pipelines for conversion media.
• Familiarity with visual asset structuring, creative brief production, or basic analytical tracing across multi-touch e-commerce checkouts.
• An outcome-driven personal philosophy rooted in high accountability, a passion for staying ahead of platform algorithmic trends, and an eager drive to enjoy the fun of the scaling journey alongside a certified Great Place to Work.

What We Offer

• High-Yield United States Salaried Blueprint: An attractive full-time base salary scale structured transparently between $123,000 – $133,000 USD per year, calibrated precisely to evaluate your performance marketing authority and programmatic platform craft, supplemented by eligibility for an employee 401(k) retirement plan with corporate matching.
• The exceptional professional canvas to directly direct, shape, and code-engineer the paid acquisition engines and social commerce funnels power-routing global growth for a legendary men’s self-care category leader.
• Profound work-from-home remote parameters offering an elite remote-first philosophy, complete scheduling trust, and zero physical geographic office commuting friction across America, supplemented by a monthly **Utility Allowance** for Wi-Fi and phone costs.
• Immediate eligibility to access comprehensive top-tier insurance plans, featuring excellent **Medical, Dental, and Vision coverage** lines alongside Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Access to elite wellness and family protection benefits, including 20 accrued vacation days, 40 hours of paid sick leave, corporate life insurance, AD&D, long-term disability, a dedicated volunteer day, fully paid parental leave options, and unique **Paws & Claws pet insurance** for your furry family members.
• A supportive, motivating studio environment featuring regular employee recognition initiatives, a generous product discount program, 3 paid mental health days, and engaging physical/mindfulness wellness challenges.