Senior Digital Marketing Manager

Popl is defining a new category called In-Person Go-To-Market. We help revenue teams turn real-world interactions into measurable pipeline and revenue using our AI-native platform. Our platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead.

In a world where digital channels are saturated, we're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. Our mission is to help companies turn in-person events into a measurable and scalable growth channel.

ABOUT THE ROLE

Popl is looking for a Senior Digital Marketing Manager to own and optimize our digital demand generation engine, including paid search, AI search, SEO, email marketing, and website performance, while building the attribution systems and executive reporting these channels currently lack. This is a hands-on senior role for someone who can run channels day-to-day, manage our digital advertising agency and channel contractors, and translate performance into clear, credible reporting for leadership.

You'll report to our VP of Marketing and work closely with our Head of Content on content strategy.

WHAT YOU'LL DO

• Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).

• Manage paid media & agency performance: Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets.

• Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.

• Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.

• Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.

• Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.

• Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.

• Own budget allocation: Organize and manage spend across all channels.

WHAT WE'RE LOOKING FOR

• Experience: 5-8+ years in digital marketing, ideally in B2B SaaS.

• Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.

• AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).

• Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.

• AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations.

• Executive communication: Proven ability to build and present executive-level reporting, translating channel data into business narrative.

• Vendor & content management (preferred): Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.

• Mindset: Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.