Back to Jobs
Inbeat
Marketing & Sales 2h ago

Senior Creative Strategist with Performance Creative Experience

Inbeat
South AfricaSouth Africa
Full-time
Not Disclosed
Senior-Level

Job Description

Key Skills Required

Master these to land this role

SEOMust Have 🎯
Learn in 14 Hours
Social Media ManagerBestseller 🔥
Learn in 56 Hours
CopywriterBestseller 🔥
Learn in 3 Hours
Lead GenerationContent Writer

Want to know if you're a match for this job?

Calculate My Match Score

What You’ll Do

  • Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.

  • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring.

  • Develop high-converting creative concepts grounded in consumer insight and platform behavior.

  • Write (and guide) strong copy and frameworks that influence perception and drive performance.

  • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.

  • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.

  • Present creative ideas and directions to clients and internal teams with clarity and conviction.

  • Translate performance data and qualitative feedback into actionable creative improvements.

  • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

What we’re looking for

  • Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.

  • A strategic and creative mindset — equal parts intuitive and data-informed.

  • Deep understanding of consumer behavior, platform algorithms, and brand storytelling.

  • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.

  • Confident leadership and communication skills, with the ability to inspire creative teams.

  • Passion for mentoring and uplifting others — and making the work better together.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

  • Fluency in written and spoken English is required.

  • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.

  • Comfort with interpreting performance data to inform creative pivots.

  • Experience collaborating across teams and disciplines in a fast-paced environment.

How would you rate this job post?

See what other professionals think about this role.

banner

inBeat is a performance-driven influencer marketing and paid social media agency. While traditional marketing agencies often waste massive budgets on expensive, one-off celebrity endorsements, inBeat focuses heavily on the power of micro-influencers and User-Generated Content (UGC). They help modern Direct-to-Consumer (DTC) brands, mobile apps, and enterprise companies scale their customer acquisition across platforms like TikTok, Instagram, and Snapchat. They essentially act as a hybrid between a creative production studio and a growth marketing firm—sourcing authentic content from everyday creators and turning it into highly profitable paid ads.

Safety First

  • Never pay for a job application.
  • Do not share sensitive bank info.
  • Verify the client before starting work.
Learn More
Senior Creative Strategist with Performance Creative Experience at Inbeat