Job Description
Key Skills Required
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What you will own
Client clarity: vague asks become briefs, plans, decisions
Brand correctness: messaging and guardrails hold
Pitch quality: strong concepts, tight narrative, decks that land
Delivery cohesion: right staffing, clean sequencing, clean handoffs
What you will do
Lead discovery: force clarity, priorities, testable asks
Set creative & executional guardrails for the delivery & creative teams
Build the plan: themes, angles, frameworks, direction, testing loops
Present and sell ideas, run rooms, handle pushback
Orchestrate teams: project managers, performance copywriters, influencer/UGC managers, editors, designers
Translate feedback: subjective notes to actionable edits without derailing strategy
Partner with Account Managers to keep client relationships healthy
Apply performance media literacy: platform realities, targeting logic, measurement, etc.
Who you are
You can lead enterprise meetings
You have taste plus rigor: you can judge creative quickly and defend it with clients
You are brand-literate: positioning systems, messaging hierarchies, guardrails, consistency
You are strong in influencer and paid social
You understand performance media enough to make better creative calls: targeting, measurement, creative fatigue, iteration loops
You can package work: decks, narratives, concept articulation
You can orchestrate multiple teams
Youโre an excellent copywriter
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Inbeat
View Company ProfileinBeat is a performance-driven influencer marketing and paid social media agency. While traditional marketing agencies often waste massive budgets on expensive, one-off celebrity endorsements, inBeat focuses heavily on the power of micro-influencers and User-Generated Content (UGC). They help modern Direct-to-Consumer (DTC) brands, mobile apps, and enterprise companies scale their customer acquisition across platforms like TikTok, Instagram, and Snapchat. They essentially act as a hybrid between a creative production studio and a growth marketing firmโsourcing authentic content from everyday creators and turning it into highly profitable paid ads.
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