Senior Content Creator
Job Description
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Greenlight is a family technology company dedicated to helping families raise financially smart kids and navigate life together. Their suite of products—including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub—combines financial tools, safety features, and everyday family management into one connected experience.
At Greenlight, the mission is to make daily life easier and futures brighter, allowing families to focus on living rather than managing life.
You day to day:
- Create original social-first content—including appearing on camera—across TikTok, Instagram Reels, and YouTube Shorts. Shoot it, edit it, and post it.
- Monitor culture and platform trends daily, and quickly capitalize on trends that align with Greenlight’s brand.
- Own and execute the content social strategy, including audience targeting, platform mix, content pillars, posting cadence, and growth targets for both parents and teens.
- Manage the multi-channel organic content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn) with a steady pipeline of fresh ideas, formats, and tests.
- Direct the influencer and creator program: sourcing, briefs, content approval, and relationship management.
- Lead the UGC program with the growth team to source and boost high-performing content for both organic and paid social.
- Serve as the primary point of contact for external social and influencer agency partners, directing their work against your strategy.
- Contribute to product marketing and brand campaigns, collaborating cross-functionally with product marketing, CRM, brand, creative, growth, and partnerships.
- Strengthen customer service communications to ensure Greenlight is well-represented in comments, DMs, and replies.
- Own social reporting and analytics; share learnings and continuously optimize content performance.
What you'll bring to the team:
- 6+ years in social media, with hands-on experience as a creator—not just directing others. Portfolio or reel required.
- Proven organic growth. Showcase the accounts you’ve grown, the metrics, and your strategies.
- Genuine comfort on camera; ability to host, engage with the lens, and carry a video.
- Strong video skills end-to-end: shooting on a phone, editing in CapCut or similar tools, writing hooks, and optimizing for retention.
- Deep platform fluency, especially TikTok and Instagram. Understand the algorithms to make informed bets and explain them.
- Demonstrated ability to turn cultural moments into timely posts.
- Experience understanding and growing audiences for Greenlight, targeting parents and teens.
- Experience building and running influencer or creator programs.
- Experience managing external agencies is a plus.
- Experience with consumer brands or speaking to audiences of parents and teens is a plus.
Who you are:
- A creator at heart; making content is your passion.
- Comfortable and natural on camera, willing to be a recognizable presence on Greenlight’s channels.
- Fast-paced and results-driven; prefer shipping good content today over perfect content next week.
- Scrappy and resourceful; thrive on creating impact with limited resources.
- Strategic and hands-on; can defend a content plan and execute it yourself.
- Plugged into culture; stay updated on internet trends and have a point of view.
- Able to work quickly in real-time, with judgment to recognize and escalate sensitive issues.
- Detail-oriented with an eye for quality control.
- Passionate about consumer brands, especially those serving families.
To Apply:
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Greenlight
View Company ProfileGreenlight (operating under greenlight.com, legally Greenlight Financial Technology, Inc.) is a leading financial technology enterprise, pioneering digital banking ecosystem, and family safety platform engineered to democratize comprehensive financial literacy for children, teens, and young adults. Founded in 2014 by veteran technology entrepreneurs Tim Sheehan and Johnson Cook, the platform dismantled traditional retail banking friction—where minors lacked accessible digital payment methods and parents possessed no granular visibility into real-world youth expenditures—by deploying a secure, parental-controlled debit card and mobile banking application. Moving far beyond basic prepaid cards, Greenlight's sophisticated multi-tier SaaS model natively unifies automated allowance distributions, localized merchant spending guardrails, dynamic chore trackers, gamified financial education (Greenlight Level Up), and an app-based micro-investing platform tailored for beginners. To expand its addressable market across generational lines, the corporation continuously scale its utility by integrating advanced family safety suites—including real-time location tracking, SOS crash detection, and "Family Shield" senior scam and fraud monitoring protections. The company commands an exceptional, high-velocity distribution architecture through a robust B2B2C embedded finance strategy, partnering with over 150 top-tier financial institutions, credit unions, and enterprise employers—including marquee alliances with JPMorgan Chase and U.S. Bank—to embed its specialized youth banking stack into existing institutional infrastructure. Backed by $556 million in total institutional funding, culminating in a historic $260 million Series D financing round led by venture powerhouse Andreessen Horowitz alongside major investors like TTV Capital and Canapi Ventures, the fintech leader operates at a peak valuation exceeding $2.3 billion. Serving more than 6.5 million parents and children who have managed billions in transactional volume, the firm continues to grow via comprehensive cash-back offerings like the Greenlight Family Cash Card. Headquartered in Atlanta, Georgia, Greenlight stands as the definitive vanguard of modern family financial technology—replacing legacy financial exclusion with programmatic money management, automated parent-child oversight loops, and generational economic enablement.
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