Senior Brand & Integrated Marketing Manager
Job Description
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Weâre looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Rooâs brand. Youâll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo. Your work will build awareness, trust, and affinity while supporting Rooâs broader growth through strong strategy, storytelling, execution, and measurement.
Responsibilities
Integrated Campaigns & Launches
- Lead Rooâs biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement.
- Own Rooâs brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like Roo.
- Lead brand research and benchmarks that show how campaigns move awareness and perception, and use them to guide where brand investment goes next.
- Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo moments.
- Bring strong creative ideas and storytelling to every campaign, including new formats and channels.
- Lead a steady cadence of co-marketing campaigns with Rooâs strategic partners, and turn customer and success stories into integrated campaigns, press, and thought leadership.
- Lead brand growth in new markets, adapting campaigns, PR, and industry presence for each market as Roo expands.
- Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.
Thought Leadership & PR
- Partner with our PR agency on earned media, trade media, and sponsored content, turning Rooâs proof points into stories that strengthen our credibility.
- Build Rooâs thought leadership program, bringing Rooâs point of view on the future of veterinary work to the industry through research, content, and speaking opportunities.
- Elevate the voices of veterinary professionals, hospital leaders, and Rooâs executives so Rooâs story is told by the people who live it.
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Roo (operating at roo.vet) is a veterinary relief platform engineered for seamless staffing solutions in the animal care industry. Founded in 2019, Roo specializes in connecting veterinarians and veterinary technicians with animal hospitals for flexible relief work and hiring opportunities. Unlike traditional staffing models that rely on rigid schedules and limited networks, Roo transforms the way relief work gets done by leveraging a digital platform that streamlines bookings and matches professionals with hospitals in real time. Under the hood, the platform uses a user-friendly mobile appâavailable for both iOS and Androidâto enable veterinarians, technicians, and hospitals to browse, book, and manage shifts effortlessly. This allows veterinary professionals to access a broader range of opportunities while hospitals gain access to a larger pool of qualified talent, ensuring better coverage and improved animal care. Backed by $11 million in Series A funding, Roo is positioned to expand its reach and further disrupt the veterinary staffing landscape.
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