Senior Advertising Specialist

You will:

• Generate creative advertising concepts aligned with the product strategy;
• Draft briefs for designers, review deliverables, and hand over final creatives;
• Conduct audience, competitor, and social media research (including customer reviews) to uncover insights and market best practices;
• Create ad campaigns for META and other ad networks;
• Analyze creative performance and propose optimization or redesign strategies;
• Participate in brainstorming sessions and team discussions.

We'll have a match if you:

• Have a strong visual library and an eye on trends in advertising and social media;
• Have a basic understanding of the digital advertising market, performance marketing fundamentals, and user acquisition principles;
• Have familiarity with key advertising metrics (CPM, CTR, CPC, CR, CPA, ROAS) and how they translate to performance;
• Have strong audience research and analysis skills with a knack for uncovering customer insights;
• Have a systematic, structured, and analytical approach to work;
• Have ability to learn quickly and process large volumes of information;
• Have autonomy, proactivity, and a readiness to tackle new challenges.

Will be an advantage:

• A keen interest in the AI assistants and productivity niche, along with active tracking of the AI tools market;
• A genuine curiosity about target audiences, including active engagement in community platforms (Reddit, TikTok, forums) and a passion for "digging up" deep insights;
• Scriptwriting experience and a passion for storytelling;
• Hands-on experience with AI tools.