Sales Execution Manager

Role Overview:

The Sales Execution Manager (SEM) role is your opportunity to be a driving force behind sales success. You'll partner with distributors to maximize sales, bring the brand to life in stores, and take ownership of local market execution. From engaging key buyers to tracking distributor performance, you'll play a pivotal role in uncovering opportunities to grow our brand. We're seeking a dynamic individual who thrives in the art of selling and is ready to make an impact.

Responsibilities:

Distributor Partnership Management:

• Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives
• Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team
• Benchmark and establish clear expectations for DP performance
• Create systems for DPs to drive KPIs and brand revenue goals
• Analyze the distributor structure & making recommendations to the DP

In-Store Execution: Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards.

Data Analysis & Forecasting: Use VIP data to track distributor performance and support accurate purchase order forecasting.

KPI & Performance Tracking: Support the management of key performance indicators related to distributor sales growth and in-store execution.

P&L Management: Create accurate and timely forecasts for case volume, spending & profitability.

Merchandiser Training & Development (If Applicable): Lead training for Merchandiser(s) to enhance selling capabilities and market readiness. Manage training programs for merchandisers to ensure effective product placement and promotional execution.

Brand Messaging: Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging.

Qualification Requirements:

• Bachelor’s Degree preferred or equivalent in Business or Sales Marketing
• 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment where strategic planning (to include KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities were critical to success
• 2+ years of experience in the South Texas beverage industry / CPG strongly preferred
• 2+ years of experience displaying leadership skills preferred
• Proficiency working in VIP, Karma, Excel, PowerPoint required
• Strong capability in data analysis and reporting preferred (IRI, and Nielsen)
• Strong presentation skills (both written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences)
• Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
• Up to 40% field based travel with some overnight stays required

Physical Demands:

• Ability to stand in store and sit in a vehicle for extended periods of time
• Ability to carry equipment and product up to 50 lbs
• Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes