Roblox Game Producer (Freelance) - Sawhorse Productions

Sawhorse Productions is a Los Angeles-based, award-winning full-service creative studio specializing in turning ideas into unforgettable experiences through branded content, viral social moments, and groundbreaking interactive experiences. They partner with industry leaders like Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi, and Alo to deliver innovative multi-platform content. Recent projects include Roblox experiences like How To Train Your Dragon, Wicked RP, Walmart Discovered (2024 ADDY Winner), Fenty Beauty Experience (2024 Webby Winner), Alo Sanctuary, and Lamborghini Lanzador Lab (2024 Telly Winner), as well as a Gen AI applet for Coca-Cola and digital fashion releases on UGC gaming platforms.

Sawhorse is seeking a hands-on, player-obsessed, and highly organized Roblox Game Producer to lead end-to-end production of branded and original experiences on Roblox. This role bridges commercial production, interactive experiences, and UGC gaming, ensuring brand ideas become engaging, player-driven games.

Key Responsibilities:

• Lead production from concept to launch, ensuring projects ship on time, on budget, and to Sawhorse’s quality bar.
• Build and manage project roadmaps, sprint plans, and milestone schedules in tools like Jira, Asana, or Airtable.
• Manage scope, budgets, and resourcing, mitigating risks and balancing timelines with creative quality.
• Collaborate with game designers, Luau scripters, 3D artists, UI/UX designers, and QA teams to align development with creative vision.
• Serve as the primary point of contact for brand and agency partners, leading status meetings and translating client goals into development priorities.
• Ensure Roblox platform compliance, including Roblox Advertising Standards and content maturity requirements.
• Plan and execute post-launch content updates, limited-time events, and live operations to drive player retention and engagement.
• Monitor game performance via the Roblox Creator Dashboard, tracking metrics like concurrent users, session length, retention, and conversion.
• Develop and run playtesting and QA processes, incorporating player and stakeholder feedback.
• Establish and refine production workflows, documentation, and Agile ceremonies to scale across concurrent projects.
• Coordinate with external studios and freelance Roblox creators to maintain alignment with internal standards.
• Stay ahead of Roblox platform updates, emerging genres, and branded gaming trends.

Requirements

• Lead production of branded and original Roblox experiences from concept to launch, ensuring quality and timelines.
• Manage project roadmaps, sprint plans, and milestones in tools like Jira, Asana, or Airtable.
• Handle scope, budgets, and resourcing, addressing risks proactively.
• Collaborate with cross-disciplinary teams including designers, scripters, artists, and QA.
• Act as the primary liaison for brand and agency partners, managing expectations and feedback.
• Ensure compliance with Roblox platform policies and advertising standards.
• Oversee post-launch live operations, events, and content updates.
• Analyze game performance using Roblox Creator Dashboard metrics like DAU, CCU, retention, and session length.
• Design and execute playtesting and QA processes.
• Optimize production workflows and documentation.
• Coordinate with external studios and freelancers.
• Stay informed about Roblox platform trends and innovations.

Qualifications

• Experience: 3+ years as a Producer, Associate Producer, or similar role in games, interactive media, or branded entertainment, including at least one shipped Roblox experience.
• Roblox Platform Knowledge: Deep understanding of the Roblox platform, audience, and ecosystem, including Roblox Studio workflows and approval processes.
• Game Development Lifecycle: Proven ability to manage games from pre-production through launch and live operations.
• Production Tools: Proficiency in Jira, Asana, Airtable, and Agile/Scrum methodologies.
• Client-Facing Delivery: Experience managing projects for external brand or agency clients, including expectation setting, status reporting, and feedback management.
• Data-Informed Decisions: Strong grasp of game metrics like DAU, CCU, retention, and session length.
• Budget and Schedule Management: Ability to manage budgets, schedules, and resourcing across multiple concurrent projects.
• Communication and Leadership: Excellent communication skills to align creative, technical, and client stakeholders.

Nice to Have

• Experience producing on Fortnite Creative, Minecraft, or other UGC gaming platforms.
• Background in commercial production, advertising, or agency environments.
• Familiarity with Luau scripting or hands-on Roblox Studio experience.
• Experience with Roblox monetization (Game Passes, Developer Products, UGC avatar items).
• Experience producing live in-game events, brand activations, or music/entertainment collaborations.
• Agile or Scrum certification (CSM, PSM).

Benefits

Compensation: $30 - $45 per hour