Regional Customer Marketing Manager

Smartsheet is a tech company with a human story to tell — and our customers are the ones who tell it best. We are looking for a Regional Customer Marketing Manager to be the dedicated North American point of contact and in-region engine of our Customer Marketing function, turning NA customer voice into expansion opportunities, retention, and proof.

As the primary touchpoint for all North American customer marketing activity, you'll partner daily with NA Field Marketing, Sales, and Customer Success, while working hand-in-glove with the central Customer Marketing team to land global programs — North American user groups, customer stories, speaker placements, and regional Customer Advisory Boards — tailored to the unique dynamics of the NA market with measurable commercial impact.

The through-line for FY27 is our AI narrative: every story, every regional event, and every executive touchpoint should reinforce why Smartsheet is the right partner for our North American customers' AI journeys. Your job is to make that narrative tangible through regional customer voice and proof points. You'll report into the central Customer Marketing team and can be based remotely anywhere in North America or from one of our NA offices.

You Will:

• Act as the primary point of contact for all regional customer marketing activity, partnering daily with Field Marketing, Sales leadership, and Customer Success Managers to surface opportunities and prioritize programs.
• Localize and deliver central Customer Marketing program in-region, including in-person User Groups, the customer stories program, speaker requests, and Regional Advisory Boards.
• Build and maintain a regional pipeline of reference-able customers and advocates in partnership with Sales and CS — feeding the central reference program and ensuring Sales and ABM can pull stories and references in real time.
• Identify, recruit, and prepare regional customer speakers for ENGAGE, regional summits, and third-party events.
• Plug into Customer Lifecycle & Retention program (onboarding journeys, feature adoption, renewal touch points, reactivation) to ensure scaled lifecycle plays land in-region alongside the high-touch work of CS.
• Tie every regional event and program to commercial outcomes — expansion pipeline, exec champion activation, reference creation — rather than satisfaction scores alone. Report regularly on pipeline influenced, references created, and advocate participation.
• Collaborate with Community, ABM, and Customer Advocacy peers to ensure regional activity reinforces a single, consistent customer narrative.

You Have:

• 3–5 years in B2B SaaS marketing, with hands-on experience in customer marketing, customer advocacy, or a closely related discipline.
• A proven track record running customer programs in-region — user groups, advisory boards, customer story production, or executive engagement — with measurable commercial impact.
• A self-starter who can drive projects from concept through completion with minimal guidance, balancing multiple programs in a fast-paced environment.
• A strong cross-functional operator who builds trust quickly with Sales leaders, CSMs, and senior stakeholders, and is comfortable in a matrix global team.
• Excellent storytelling instincts — you can spot a strong customer narrative, coach a customer through telling it, and shape it for the right audience (sales deck, keynote, analyst, press).
• Data-literate and curious: comfortable defining KPIs, working in Salesforce and marketing automation tools, and reporting on pipeline influence, reference utilization, and program ROI.
• Experience working alongside ABM, Community, or Lifecycle Marketing functions is a plus.
• Willingness to travel in-region for customer events, summits, and RABs (typically 20–30%).

Why this role matters

Customer Marketing is the engine of social proof at Smartsheet — and the regional role is where central strategy meets the customers, sellers, and CSMs who turn it into pipeline and retention. If you want to own a region, build deep customer relationships, and shape how Smartsheet's AI story is told through our customers' voices, this is the seat. We're revolutionaries — changing the way the world works is all in a day's work. Join us.