Programmatic Analytics and Strategy Analyst

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor the optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insights presentations and lead marketing strategy discussions with clients.

For internal teams, they provide feedback to Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.

Ideally, you will be East-Coast based. If located in the NYC area, you will work hybrid (3x/week in office).

Responsibilities:

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights, and providing a storytelling interpretation of provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
• Own campaign performance and reporting insights while recommending opportunities for optimization (e.g., running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
• Review performance of models across revenue, performance, and pacing
• Design and implement tests to evaluate model and feature performance
• Work with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
• Develop innovative measurement tools and solutions
• Consult with clients regarding development and alignment of marketing programs across online channels
• Determine setup, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
• Communicate campaign optimization results to clients to prove value against original business goals

Desired Skills and Experience:

• 2+ years of working experience in a similar role
• Extensive experience with SQL and Excel/pivot tables
• Experience in a digital media/Programmatic analytics role
• Experience pulling and putting together audience insights reports
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
• A great communicator who is able to convey complex technical features in simple terms
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize among several high-profile clients
• High degree of creativity, attention to detail, self-motivation, and drive
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing
• Willingness to do whatever it takes to get the job done
• Data-driven, technical, self-starting, and curious
• Excellent presentation/visualization/storytelling skills with PowerPoint
• Excellent diagnostic skills
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform
• Professional oral and written communication skills
• Client-facing experience
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience