Lead Senior Business Systems Analyst (BSA)

WHO WE ARE: Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), their vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

The Role: The Lead Senior Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must understand the client’s business requirements and map those to technology, then document and communicate this vision to both the client and internal teams.

The candidate should have a strong grasp of database architecture, data modeling, interface development, and system integration using real-time web-services. Solid understanding of CRM, CDP, email, and database marketing concepts is required.

This role requires residing in either the PST or MST timezones and travel to the west coast client on a needs-basis.

Responsibilities:

Lead project scoping:

• Gather and define project requirements
• Understand client workflows and business goals
• Elicit and comprehend use cases
• Learn existing technical and data infrastructure
• Conduct gap analysis between application and stated customer requirements
• Set expectations

Think strategically to define solution recommendation:

• Collaborate with Architects and Developers
• Estimate project impact (resources / hours)
• Document recommended solution
• Support client team with presentation and review process

Maintain Documentation:

• Draft requirements documents/functional specifications
• Update changes throughout the project lifecycle
• Author and manage tickets for internal communication

Contribute to successful execution and QA:

• Serve as internal Subject Matter Expert (SME) on the solution
• Collaborate with development, QA, and production support teams through project lifecycle
• Proactively identify and address project risks
• Support QA and UAT to ensure requirements are met

Other responsibilities:

• Become a product expert
• Manage multiple competing priorities through effective organization and communication
• Recommend and institute best practices, methodologies, and tools
• Provide guidance to the client success team on technical capabilities, staffing, and infrastructure needs

Qualifications:

• Management experience of similar roles
• Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOEs
• Ability to understand and represent the needs of the end user in a software development environment
• Strong consultative and advisory skills
• Excellent written and verbal communications
• Strong MS Office skills (Word, Excel, PowerPoint)
• Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements
• Ability to communicate complex technical concepts to both technical and non-technical audiences
• Subject matter expert thought leader (supports organization’s processes and procedures and can implement a new product or major modifications from start to finish)
• Web-services experience with RESTful APIs desired
• 5+ years of experience with software implementation from requirement through design, development, and user acceptance
• Bachelor’s Degree or higher in a technology-related field or relevant experience in implementing software
• 4+ years of experience using Snowflake
• Must be willing to travel