Product Marketing Manager (CNP Processing & VAS)

We are looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI’s card-not-present (CNP) processing and Value Added Solutions (VAS) portfolio. This role supports the evolution of NMI from a payment gateway into a full-service payment platform, helping translate processing and VAS capabilities into messaging that speaks to the outcomes online merchants, marketplaces, subscription businesses, and software platforms care about: conversion, fraud loss reduction, recurring revenue retention, and total cost of acceptance.

You will lead market positioning, messaging, launches, and enablement for NMI’s CNP processing and VAS offerings, working closely with product, sales, and channel teams to ensure NMI is the preferred processing and VAS partner for every merchant and partner selling online.

This role requires a solid understanding of how ecommerce merchants, subscription businesses, and software platforms evaluate and adopt payment processing and value-added services, and the ability to translate technical capabilities such as tokenization, network tokenization, recurring billing, customer vaulting, PCI scope reduction, fraud, and chargeback tools into outcome-led messaging that supports pipeline and adoption.

You will also act as NMI’s evangelist for CNP processing and VAS. This includes presenting to sales teams and internal stakeholders, representing NMI at ecommerce and payments industry events, and integrating AI tools into your workflow as a core habit. You must have enough technical fluency across payment gateways, tokenization, APIs, and PCI compliance to work credibly alongside engineers and technical buyers.

Key Responsibilities:

• Own CNP Processing & VAS Go-to-Market Strategy — Lead positioning and messaging for NMI’s card-not-present processing stack and Value Added Solutions, including tokenization and vaulting, recurring billing support, ACH, invoicing, and fraud prevention tools.
• Define clear, outcome-led value propositions for ecommerce merchants, subscription businesses, marketplaces, and software platforms, grounded in conversion, revenue retention, and fraud reduction.
• Develop differentiated narratives that articulate why NMI is the processing and VAS partner of choice for online and card-not-present businesses.
• Partner with Product Management to influence roadmap decisions using merchant insights and competitive intelligence, driving adoption of NMI’s CNP processing and VAS suite.
• Drive Product Launches & Market Adoption — Support go-to-market execution for new processing capabilities, VAS features, and integrations.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing on launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs for online merchants, subscription businesses, and software platforms.
• Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the merchant experience.
• Build Understanding of the eCommerce & VAS Ecosystem — Develop working knowledge of buyer and operator personas within ecommerce, subscription/recurring billing, and software platform segments.
• Conduct market research on trends in online fraud, chargebacks, PCI compliance, checkout conversion, and payment orchestration.
• Monitor competitors and market dynamics to support NMI’s differentiation strategy for CNP processing and VAS.
• Translate research into actionable, solution-focused messaging and strategic recommendations.
• Build Sales & Channel Enablement — Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, and use cases specific to CNP processing and VAS.
• Help sales articulate the business value of NMI’s processing and VAS suite in terms merchants and partners care about.
• Support lifecycle messaging that drives adoption, expansion, and retention among merchants and partners.
• Partner with channel marketing to equip ISOs, software providers, and reseller partners with compelling, VAS-focused messaging.
• Support NMI’s Evangelism — Present NMI’s CNP processing and VAS solutions to sales teams and internal stakeholders, and support prospect and partner conversations.
• Help represent NMI at ecommerce and payments industry events and conferences.
• Support analyst relationships and help build a credible, technical voice for NMI’s CNP processing and VAS story.
• Bring working technical fluency across payment gateways, tokenization, APIs, and PCI compliance to work credibly with engineers, integrators, and technical buyers.
• Influence & Support Product & Business Strategy — Bring competitive insight and merchant research into product packaging, pricing, and positioning discussions.
• Help build business cases for new VAS opportunities and processing enhancements.
• Drive alignment across product, engineering, and commercial teams on processing and VAS priorities.
• Contribute to Thought Leadership & Drive Solution Storytelling — Turn merchant and market insights into repeatable narratives and frameworks for internal and external use.
• Partner with content and communications on thought leadership (whitepapers, points of view, benchmark reports, webinars) about how NMI’s processing and VAS solutions help merchants succeed.
• Contribute to company and industry initiatives (webinars, events, analysts, partners) relevant to ecommerce and CNP processing.