Product Marketing Leader - Cloud Security (CNAPP) and Operational Technology (OT)

Your Role:

Tenable is seeking a talented and dynamic product marketing leader to help extend the company’s leadership across the cloud security (CNAPP) and operational technology (OT) security markets.

Tenable is the Exposure Management company. More than 40,000 organizations around the world rely on us to help them understand and reduce cybersecurity risk. Our goal is to arm every organization, no matter how large or small, with the visibility and insight to answer four critical questions at all times: Where are we exposed? Where should we prioritize based on risk? Are we reducing our exposure over time? How do we compare to our peers?

In this role, you will lead product marketing for Tenable’s Cloud Exposure (CNAPP) and Operational Technology (OT) solutions, with Product Marketing Managers aligned to each area reporting to you. These are two distinct buyer worlds, and a core part of this role is understanding those differences well enough to build credible, differentiated messaging for each, while also connecting both to Tenable's broader exposure management narrative so customers see one coherent platform story. Reporting to the Senior Director of Product Marketing, you will interface and regularly collaborate with a variety of departments across Tenable and play a key role in successfully executing product launches, enablement programs and demand generation campaigns for both the cloud security and OT businesses. You will leverage analytics, establish benchmarks, and gain feedback to identify program success and opportunities for improvement.

Your Opportunity:

• Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources across both the cloud security and OT markets; use this to inform product, pricing, and go-to-market strategies
• Develop distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market
• Ensure cloud and OT positioning reinforces Tenable's overall exposure management platform narrative
• Create clear and compelling content for sales collateral, solution briefs, blog posts, website, webcasts, trade shows, and related activities to drive market demand and awareness for both businesses
• Identify key technology partnership / co-marketing opportunities and new routes to market
• Lead new product and solution launches across cloud security and OT
• Take ownership of results by measuring the effectiveness of campaigns and launch activities with data-driven insights and performance tracking
• Actively participate in analyst relations and public relations initiatives
• Participate in webcasts, events and other demand generation activities
• Guide and contribute to sales and partner enablement across both product areas
• Serve as a voice of the sales team to the product development organization
• Manage and develop Product Marketing Managers aligned to cloud security and OT, including setting priorities and ensuring alignment across both go-to-market strategies
• Recruit, onboard and train new hires
• Provide mentorship, guidance and career development to members of the team
• Create an inclusive, supportive environment where all team members can do their best work
• Evaluate performance of the team, including quarterly performance feedback for each team member; complete annual reviews and recommend rewards (merit/promotion/equity) based on performance for the review period
• Partner with manager on budget requests and spending for strategy and team development needs
• Provide input on yearly budget for planned strategy as well as for the team (T&E, etc.)
• Must have ability to travel in the US up to 20% of time

What You’ll Need:

• Bachelor’s degree or equivalent work experience required
• 12+ years of high-tech product marketing or similar experience; 7+ years’ experience as a direct people manager
• Hybrid: Ability to commute to our Columbia, MD headquarters OR Boston, MA office - 3 days per week
• Demonstrable knowledge of cloud security and vulnerability management trends, along with working knowledge of the operational technology (OT) field and broader trends in OT-heavy industries such as manufacturing and utilities
• Your written and oral communication skills are superb, and you can explain complex concepts clearly to a variety of audiences
• You are able to collaborate in a highly matrixed environment with many different stakeholders, including all levels of management
• You have the ability to blend strategic thinking with creative execution
• You possess excellent organizational skills and strong follow-through
• You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high
• You have the capacity to balance multiple projects with aggressive deadlines at the same time

And Ideally:

• Master’s degree
• Working knowledge of both the CNAPP/cloud security market and the OT security landscape, including relevant compliance frameworks