Head of Growth Marketing

We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.

What you will own

• Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel.
• The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
• Paid media. You set the channel mix, the targeting, and the efficiency bar against company and sales targets
• Lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting.
• Conversion, organic search, and AI answer visibility across upbound.io, and modelplane.ai
• The self-serve motion, from signup through activation to paid conversion, in partnership with the product and engineering organization.
• Build and manage a growth team built over several quarters across
• Manage and maintain relationships and efficiencies with agencies, and vendors.

How you will evolve the growth function

• Evaluate, pilot, and adopt AI-native marketing tools. Retire the ones that do not earn their place.
• Replace manual reporting with AI-assisted analysis so the team spends its time on decisions instead of spreadsheets.
• Compress the campaign production cycle. Audience research, creative variants, landing pages, and iteration should move in days, not weeks.
• Build agentic workflows for repeatable work such as list building, enrichment, signal routing, and post-campaign analysis.
• Set the standard for how AI-assisted work gets reviewed. Speed matters. So does accuracy in a market of technical buyers who will catch a wrong claim immediately.
• Bring a point of view on what happens to the funnel as buyers research through AI assistants instead of search engines, and get us there first.

You are a good fit if you

• Have 10+ years in B2B marketing, including at least 3 leading growth, demand generation, or acquisition.
• Have owned a meaningful program budget and can walk through how you allocated it, what returned, and what you cut.
• Are still hands-on. You get into the ad platforms, the automation platform, the dashboards, and the data yourself.
• Have already changed how a marketing team works by introducing AI tools, and can describe honestly what worked and what did not.
• Are fluent in analytics. You can size an opportunity, design a test, and defend a number in front of the sales team.
• Have marketed to technical buyers, ideally platform engineers or infrastructure teams.
• Have built or managed a small team.
• Work well with autonomy and know when to ask for support.

It is a plus if you

• Have worked in open source, developer tools, cloud infrastructure, or AI infrastructure.
• Have run growth for a sales-led and a self-serve motion at the same company.
• Have used intent data and account signal tools.
• Have shipped something yourself with AI. A workflow, a script, an internal tool, an agent.
• Have contributed to a technical community rather than only marketed to one.

Why Upbound?

At Upbound, you’ll help shape the systems and strategies that drive predictable, scalable growth in a product-led company embracing usage-based models. If you're excited to build from the ground up, work with cutting-edge cloud technologies, and directly impact how revenue is generated and scaled—this is your seat at the table.