Product Marketing & Content Strategist

Key Responsibilities

• Act as the chief product evangelist for the TrustArc product you represent, handling both internal and external promotion and enablement.

• Develop high-quality messaging and positioning that effectively communicates the value of new and existing capabilities.

• Create content to support product launches, positioning, sales materials, and demand generation campaigns, including landing pages, email conversions, social media, blogs, and more.

• Write and A/B test website content (messaging and positioning) with a data-driven approach.

• Project manage and collaborate with internal and external teams to develop product demo videos, including writing and developing video content.

• Develop website content focused on solution marketing messaging, ensuring technical content is easy to understand.

• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.

• Drive market analysis, competitor research, customer personal development, and value proposition creation.

• Educate sales and customer-facing teams on current product messaging.

• Outline and lead product marketing activities for product launches.

• Assist with strategic initiatives to drive customer adoption and maximize value from TrustArc software and services.

• Collaborate with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full-funnel solution marketing content.

• Lead company research projects for thought leadership content and insights.

• Write and edit engaging scripts for brands and products.

• Support marketing in lead-gen activities like webinars, trade shows, etc.

Requirements

• At least 3+ years of product marketing experience.

• 3+ years of experience writing a full range of content, including ebooks, blogs, demo videos, emails, and sales materials.

• Proactive and team-oriented with a positive approach.

• Experience in SaaS or B2B is highly preferred.

• Experience in online privacy is a plus but not mandatory.

• Proven experience in testing and optimizing content and CTAs to drive engagement.

• Strong ability to develop compelling product narratives.

• Excellent project management skills.

• Strong written and verbal communication skills.

• Firm grasp of strategic product marketing campaigns.

• Ability to quickly understand complex technical concepts and distill them into digestible content for diverse audiences.

Benefits

• Health, Vision, and Dental Care (also available for partner)
• Endless Paid Time Off (PTO) Program
• 100% Work from Home
• Opportunities to participate in regional philanthropic activities
• Opportunities to participate in health-focused activities, including mindfulness, wellness, and active lifestyle programs
• $2,500 active employee referral program