Product and Content Marketer

The Role

We’re looking for a product and content marketer to sharpen how Intellect competes, communicate the value of our solutions, and turn that understanding into content that helps buyers choose us and clients get more from our offering.

Product marketing is at the center of this role. You’ll build buyer and competitive insight, own positioning and messaging, and lead marketing planning for priority solution launches. Your remit spans Intellect’s digital products, care services, and enterprise solutions.

You’ll also personally create the content that brings our positioning to life—from sales materials and customer stories to white papers, thought leadership, and client communications. Working with our Clinical team, you’ll draw on research, evidence, and subject-matter expertise to build credible, differentiated narratives. You’ll help strengthen Intellect’s brand, organic visibility, and customer engagement through a focused, coordinated marketing plan.

Working directly with B2B marketing, sales, client success, product, and clinical teams, you’ll have meaningful ownership of both the thinking and the execution.

This is a hands-on individual contributor role. We’re open to hiring at Specialist or Manager level, depending on your experience and demonstrated ability to independently own and deliver this work.

Your Responsibilities

Product Marketing & Go-to-Market

• Build buyer and competitive insight through customer conversations, sales feedback, and reviews of won and lost opportunities, identifying buying priorities, objections, and reasons to choose Intellect.
• Own positioning, differentiation, and value propositions across Intellect’s solutions, tailoring messaging to priority buyer segments and markets.
• Lead marketing planning for priority solution launches and updates, defining target audiences, messaging, supporting evidence, and sales readiness, with B2B marketing owning acquisition campaign execution.
• Bring customer and market insights into discussions with product, clinical, and commercial teams to inform how solutions are developed, packaged, and communicated.

Commercial Content & Sales Enablement

• Personally research, write, and edit compelling sales decks, solution materials, customer stories, case studies, and campaign content.
• Identify barriers to purchase with sales and develop messaging, objection-handling resources, and competitive positioning materials that help address them.
• Partner with the Clinical team to translate research findings, clinical expertise, and customer outcomes into clear, credible evidence that helps buyers evaluate Intellect and supports renewal and expansion conversations.
• Keep core materials current and easy to use, assessing their usefulness through adoption, sales feedback, and buyer responses.

Website, SEO & AI Search Visibility

• Own core website content and routine CMS updates, ensuring our solutions, differentiation, and customer evidence are clearly presented.
• Improve organic discovery through search-informed content and practical on-page SEO, prioritizing relevant audiences and commercial intent.
• Test approaches to improve visibility in AI-powered search and answer platforms, building on useful, authoritative content and sound SEO foundations.
• Use search and content performance to prioritize improvements, working with B2B marketing on conversion and specialists on technical changes.

Brand Communications, Thought Leadership & PR

• Maintain a consistent voice and narrative across Intellect’s public and client-facing communications.
• Collaborate with the Clinical team on research-led content and white papers, bringing buyer-relevant questions into topic planning and turning findings and subject-matter expertise into accessible narratives, with clinical review for accuracy.
• Develop thought leadership, articles, and executive content that connect Intellect’s expertise and perspectives to the issues facing employers and their people.
• Own a focused editorial calendar for organic social and ongoing brand communications, coordinating creative support through to publication.
• Develop company announcements, press materials, and story angles; coordinate leadership approvals, routine media enquiries, and outreach with specialist PR support where needed.

Customer Marketing & Lifecycle Communications

• Plan and execute repeatable client programs, including onboarding communications, newsletters, solution education, and engagement journeys.
• Personally manage client audience segments, email distribution, and straightforward CRM workflows, coordinating targeting and timing with client success.
• Develop communications that demonstrate ongoing value and introduce relevant additional services, supporting engagement, renewal, and expansion.
• Equip client success with reusable templates and materials for account-specific deployment.

Planning & Effectiveness

• Translate business priorities into a focused plan, protecting time for positioning, launches, and commercial content alongside recurring communications.
• Assess effectiveness through sales adoption, buyer feedback, relevant search visibility, customer engagement, and contribution to commercial programs.
• Build reusable assets and workflows, using AI and other tools to improve execution while maintaining accuracy, originality, and editorial quality.

Requirements

• Strong in product-marketing judgment. You can demonstrate how you have shaped positioning, messaging, or a go-to-market approach using buyer insight, and explain the decisions behind your work.
• An excellent hands-on writer and editor. You can turn complex products and services into clear, persuasive content, with work samples that show both your thinking and your personal contribution.
• Commercially minded. You understand how enterprise buyers evaluate solutions and can connect your work to buying decisions, sales effectiveness, and customer value.
• An independent owner. You can identify gaps, propose priorities, gather inputs, and deliver work without needing every step prescribed. You make sensible trade-offs and know when to seek input.
• Comfortable with website publishing and SEO. You can manage content through a CMS, apply on-page SEO fundamentals, and use data to improve performance. You’re curious and practical about emerging AI search opportunities.
• Able to execute customer marketing. You can use CRM and email tools to segment audiences, run communications, and build straightforward lifecycle workflows.
• Confident working with experts and evidence. You can draw useful insights from specialists and research, communicate findings accurately, and distinguish supported claims from overstatement. You do not need a clinical background, but should be comfortable learning complex subject matter.
• Organized and collaborative. You work effectively with commercial teams, product and clinical experts, leadership, and creative partners, managing competing priorities with sound judgment.
• Motivated by the mission. You’re excited to make mental healthcare easier to understand and access, and connect strong product marketing and storytelling with meaningful business growth.